Google Analytics Metrics

Cost per Conversion

Cost per Conversion is a Metric in Google Analytics under the Adwords section

Cost per Conversion Definition: The cost per conversion (including ecommerce and goal conversions) for the property.

How its calculated: (ga:adCost) / (ga:transactions + ga:goalCompletionsAll)

Related Metrics

GAM Revenue / 1000 Sessions
Ecommerce Conversion Rate
AdSense Viewable Impression %
SA360 ROAS
Actions Per Social Session
28 Day Active Users

Data Analytics & Insights Google Analytics Metrics Cost per Conversion

Metric Categories:


Go to Metric Glossary

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