Google Analytics Metrics

Buy-to-Detail Rate

Buy-to-Detail Rate is a Metric in Google Analytics under the Ecommerce section

Buy-to-Detail Rate Definition: Unique purchases divided by views of product detail pages (Enhanced Ecommerce).

Related Metrics

Goal Value
DV360 Conversions
Unique Social Actions
Unique Purchases
SA360 Profit
Local Shipping

Data Analytics & Insights Google Analytics Metrics Buy-to-Detail Rate

Metric Categories:


Go to Metric Glossary

Recent Blogs

Researching Interests for a 2021 Audience
Apr 6 2021 | by Olivia

Working on creating an interest-based audience for your product or service? Have you exhausted Audiences and Audience Insights? Feeling a little uninspired or not sure where to start? We’ve...
Choosing Universal Analytics over Google Analytics 4
Apr 6 2021 | by Dom

In the second half of last year, Google released the long awaited Google Analytics 4 (GA4), the 4th version of the popular web analytics platform and the successor to...
Sky - Photograph
Attribution Modelling in Google Adwords
Feb 26 2021 | by Lakshmi

Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...