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Google Analytics Metrics

Avg. Order Value

Avg. Order Value is a Metric in Google Analytics under the Ecommerce section

Avg. Order Value Definition: The average revenue of an ecommerce transaction.

How its calculated: ga:transactionRevenue / ga:transactions

Related Metrics

DV360 Impressions
Organic Searches
Time on Screen
% New Sessions
Pageviews per User
Local Refund Amount

Data Analytics & Insights Google Analytics Metrics Avg. Order Value

Metric Categories:


Go to Metric Glossary

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