Google Analytics Metrics

AdX Viewable Impressions %

AdX Viewable Impressions % is a Metric in Google Analytics under the Ad Exchange section

AdX Viewable Impressions % Definition: The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users’ browsers and has the opportunity to be seen.

Related Metrics

Product Refunds
Publisher Impressions
Goal XX Value
Goal Value
Goal XX Conversion Rate
AdX Revenue

Metric Categories:


Go to Metric Glossary

Recent Blogs

How to build audiences using Facebook Analytics
Aug 13 2019 | by Vincent

Facebook launched it’s Analytics product this year, and we haven’t seen much written about it in the Australian market. We think it’s an amazing tool, so I write this...
Why does HTTPS matter to SEO?
Jul 17 2019 | by Stephen

It’s easy to accept that the world of online business moves fast. Business owners defer judgement to digital agencies and digital agencies defer judgement to developers. Things can get...
Audience Targeting with Google Optimize’s Personalization
Jul 8 2019 | by Vincent

In late 2018, Google launched a new feature in Google Optimize called ‘Personalization.’ Unsurprisingly, it lets you personalise the page experience for user devices. With the plethora of devices...