AdX Viewable Impressions % is a Metric in Google Analytics under the Ad Exchange section
AdX Viewable Impressions % Definition: The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users’ browsers and has the opportunity to be seen.
As digital marketers, we’re all familiar with Google Analytics 4 (GA4). Yet, frustrations linger, especially when it comes to data discrepancies and mismatches. In collaboration with Funnel.io and Metric...
Reminder: Google UA Historical Data to be Deleted in July 2024