Google Analytics Metrics

AdX Viewable Impressions %

AdX Viewable Impressions % is a Metric in Google Analytics under the Ad Exchange section

AdX Viewable Impressions % Definition: The percentage of viewable ad impressions. An impression is considered a viewable impression when it has appeared within users’ browsers and has the opportunity to be seen.

Related Metrics

Document Content Loaded Time (ms)
Total Abandonment Rate
Avg. Session Duration
Time after Search
DV360 Clicks
SA360 CTR

Data Analytics & Insights Google Analytics Metrics AdX Viewable Impressions %

Metric Categories:


Go to Metric Glossary

Recent Blogs

Questions To Ask Your Digital Agency
May 19 2021 | by Mark

On the hunt for a new digital agency? Having trouble communicating with your current one? Or just taking a look around to see what’s out there? Regardless of which,...
Photography - Photograph
Analysing Attribution In Google AdWords
May 14 2021 | by Lakshmi

In our last blog on Attribution in Google AdWords, we discussed the nitty gritties of how attribution modelling is defined in AdWords, the different types of attribution models, and...
Researching Interests for a 2021 Audience
Apr 6 2021 | by Olivia

Working on creating an interest-based audience for your product or service? Have you exhausted Audiences and Audience Insights? Feeling a little uninspired or not sure where to start? We’ve...