Google Analytics Metrics

AdX Coverage

AdX Coverage is a Metric in Google Analytics under the Ad Exchange section

AdX Coverage Definition: Coverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help identify sites where the Ad Exchange account isn’t able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100

Related Metrics

GAM Backfill Impressions
DV360 Impressions
Time after Search
Abandoned Funnels
30 Day Active Users
None

Metric Categories:


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