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Google Analytics Metrics

AdX Coverage

AdX Coverage is a Metric in Google Analytics under the Ad Exchange section

AdX Coverage Definition: Coverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help identify sites where the Ad Exchange account isn’t able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100

Related Metrics

GAM Backfill Viewable Impressions %
AdX Clicks
Redirection Time (ms)
GAM Backfill Impressions / Session
AdX Impressions / Session
Quantity

Data Analytics & Insights Google Analytics Metrics AdX Coverage

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