Google Analytics Metrics

AdX Coverage

AdX Coverage is a Metric in Google Analytics under the Ad Exchange section

AdX Coverage Definition: Coverage is the percentage of ad requests that returned at least one ad. Generally, coverage can help identify sites where the Ad Exchange account isn’t able to provide targeted ads. (Ad Impressions / Total Ad Requests) * 100

Related Metrics

Entrances
Time on Page
Pageviews per User
Cost
GAM Monetized Pageviews
Session Duration Per User (LTV)

Data Analytics & Insights Google Analytics Metrics AdX Coverage

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