Google Analytics Metrics

AdSense CTR

AdSense CTR is a Metric in Google Analytics under the Adsense section

AdSense CTR Definition: The percentage of page impressions resulted in a click on an AdSense ad (requires integration with AdSense).

How its calculated: ga:adsenseAdsClicks/ga:adsensePageImpressions

Related Metrics

Publisher Viewable Impressions %
AdSense eCPM
Shipping
GAM Backfill Revenue
DV360 Cost
Results Pageviews / Search

Web Analytics & Insights Google Analytics Metrics AdSense CTR

Metric Categories:


Go to Metric Glossary

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