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Universal Analytics Metrics

30 Day Active Users

30 Day Active Users is a Metric in Google Analytics under the User section

30 Day Active Users Definition: Total number of 30-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 30-day period ending on the given date.

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