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Google Analytics Metrics

28 Day Active Users

28 Day Active Users is a Metric in Google Analytics under the User section

28 Day Active Users Definition: Total number of 28-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 28-day period ending on the given date.

Related Metrics

Document Interactive Time (ms)
Internal Promotion CTR
Local Product Revenue
Time after Search
Per Session Goal Value
Per Session Value

Data Analytics & Insights Google Analytics Metrics 28 Day Active Users

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