Google Analytics Metrics

28 Day Active Users

28 Day Active Users is a Metric in Google Analytics under the User section

28 Day Active Users Definition: Total number of 28-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 28-day period ending on the given date.

Related Metrics

Session Duration per User
Bounce Rate
SA360 CTR
Unique Screen Views
Publisher CTR
Avg. Order Value

Data Analytics & Insights Google Analytics Metrics 28 Day Active Users

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