Google Analytics Metrics

28 Day Active Users

28 Day Active Users is a Metric in Google Analytics under the User section

28 Day Active Users Definition: Total number of 28-day active users for each day in the requested time period. At least one of ga:nthDay, ga:date, or ga:day must be specified as a dimension to query this metric. For a given date, the returned value will be the total number of unique users for the 28-day period ending on the given date.

Related Metrics

Product Revenue
Avg. Session Duration
Publisher eCPM
Events / Session with Event
Refunds
User Retention

Metric Categories:


Go to Metric Glossary

Recent Blogs

How to build audiences using Facebook Analytics
Aug 13 2019 | by Vincent

Facebook launched it’s Analytics product this year, and we haven’t seen much written about it in the Australian market. We think it’s an amazing tool, so I write this...
Why does HTTPS matter to SEO?
Jul 17 2019 | by Stephen

It’s easy to accept that the world of online business moves fast. Business owners defer judgement to digital agencies and digital agencies defer judgement to developers. Things can get...
Audience Targeting with Google Optimize’s Personalization
Jul 8 2019 | by Vincent

In late 2018, Google launched a new feature in Google Optimize called ‘Personalization.’ Unsurprisingly, it lets you personalise the page experience for user devices. With the plethora of devices...