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Metric Glossary

Google Analytics Metrics

% New Sessions
% Search Exits
% Search Refinements
% Sessions with Search
1 Day Active Users
14 Day Active Users
28 Day Active Users
30 Day Active Users
7 Day Active Users
Abandoned Funnels
Actions Per Social Session
AdSense Ad Units Viewed
AdSense Ads Clicked
AdSense Coverage
AdSense CTR
AdSense eCPM
AdSense Exits
AdSense Impressions
AdSense Page Impressions
AdSense Revenue
AdSense Viewable Impression %
AdX Clicks
AdX Coverage
AdX CTR
AdX eCPM
AdX Impressions
AdX Impressions / Session
AdX Monetized Pageviews
AdX Revenue
AdX Revenue / 1000 Sessions
AdX Viewable Impressions %
Appviews per User
Appviews Per User (LTV)
Avg. Document Content Loaded Time (sec)
Avg. Domain Lookup Time (sec)
Avg. Order Value
Avg. Page Download Time (sec)
Avg. Page Load Time (sec)
Avg. Price
Avg. QTY
Avg. Redirection Time (sec)
Avg. Search Depth
Avg. Server Connection Time (sec)
Avg. Server Response Time (sec)
Avg. Session Duration
Avg. Time on Page
Avg. Time on Screen
Avg. User Timing (sec)
Avg. Value
Bounce Rate
Bounces
Buy-to-Detail Rate
Calculated Metric
Cart-to-Detail Rate
Clicks
CM Clicks
CM Conversions
CM Cost
CM CPC
CM CTR
CM Impressions
CM Revenue
CM ROAS
CM RPC
Cost
Cost per Conversion
Cost per Goal Conversion
Cost per Transaction
CPC
CPM
Crashes
Crashes / Screen
CTR
Custom Metric XX Value
Document Content Loaded Time (ms)
Document Interactive Time (ms)
DOM Latency Metrics Sample
Domain Lookup Time (ms)
DV360 Clicks
DV360 Conversions
DV360 Cost
DV360 CTR
DV360 eCPA
DV360 eCPC
DV360 eCPM
DV360 Impressions
DV360 ROAS
Ecommerce Conversion Rate
Entrances
Entrances / Pageviews
Event Value
Events / Session with Event
Exceptions
Exceptions / Screen
Exits
GAM Backfill Clicks
GAM Backfill Coverage
GAM Backfill CTR
GAM Backfill eCPM
GAM Backfill Impressions
GAM Backfill Impressions / Session
GAM Backfill Monetized Pageviews
GAM Backfill Revenue
GAM Backfill Revenue / 1000 Sessions
GAM Backfill Viewable Impressions %
GAM Clicks
GAM Coverage
GAM CTR
GAM eCPM
GAM Impressions
GAM Impressions / Session
GAM Monetized Pageviews
GAM Revenue
GAM Revenue / 1000 Sessions
GAM Viewable Impressions %
Goal Completions
Goal Completions per User
Goal Completions Per User (LTV)
Goal Conversion Rate
Goal Starts
Goal Value
Goal XX Abandoned Funnels
Goal XX Abandonment Rate
Goal XX Completions
Goal XX Conversion Rate
Goal XX Starts
Goal XX Value
Hits
Impressions
Internal Promotion Clicks
Internal Promotion CTR
Internal Promotion Views
Local Product Refund Amount
Local Product Revenue
Local Refund Amount
Local Revenue
Local Shipping
Local Tax
New Users
None
None
None
None
None
None
None
None
Number of Sessions per User
Organic Searches
Page Download Time (ms)
Page Load Sample
Page Load Time (ms)
Page Value
Pages / Session
Pageviews
Pageviews per User
Pageviews Per User (LTV)
Per Search Goal Value
Per Session Goal Value
Per Session Value
Percentage Exit
Product Adds To Cart
Product Checkouts
Product Detail Views
Product List Clicks
Product List CTR
Product List Views
Product Refund Amount
Product Refunds
Product Removes From Cart
Product Revenue
Product Revenue per Purchase
Publisher Clicks
Publisher Coverage
Publisher CTR
Publisher eCPM
Publisher Impressions
Publisher Impressions / Session
Publisher Monetized Pageviews
Publisher Revenue
Publisher Revenue / 1000 Sessions
Publisher Viewable Impressions %
Quantity
Quantity Added To Cart
Quantity Checked Out
Quantity Refunded
Quantity Removed From Cart
Redirection Time (ms)
Refund Amount
Refunds
Results Pageviews
Results Pageviews / Search
Revenue
Revenue per User
Revenue per User
Revenue Per User (LTV)
ROAS
RPC
SA360 Clicks
SA360 Cost
SA360 CPC
SA360 CTR
SA360 Impressions
SA360 Profit
SA360 ROAS
SA360 RPC
Screen Views
Screens / Session
Search Depth
Search Exits
Search Refinements
Server Connection Time (ms)
Server Response Time (ms)
Session Duration
Session Duration per User
Session Duration Per User (LTV)
Sessions
Sessions per User
Sessions Per User (LTV)
Sessions with Event
Sessions with Search
Shipping
Site Search Goal Conversion Rate
Site Search Goal XX Conversion Rate
Social Actions
Speed Metrics Sample
Tax
Time after Search
Time after Search
Time on Page
Time on Screen
Total Abandonment Rate
Total Events
Total Unique Searches
Total Users
Total Value
Transactions
Transactions per User
Unique Dimension Combinations
Unique Events
Unique Pageviews
Unique Purchases
Unique Screen Views
Unique Social Actions
Unique Views XX
User Retention
User Timing (ms)
User Timing Sample
Users
Users
Users

Go to Metric Glossary

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