Take Metric Lab’s GA4 Maturity Assessment

Why take this assessment?

This assessment will help you identify the analytics maturity of your company or team. We hope it’s used as a resource to ignite the conversation on data maturity within your organization.

Who should use this assessment?

Anyone can take this assessment, albeit we encourage senior leaders, marketing team leads and managers who have a comprehensive view over different dimensions of analytics maturity.

Should I answer questions based on my team, department, or company data maturity?

It really depends on your objectives and overview of data maturity within your company. We know that having a bird’s eye view of analytics maturity is especially hard for large organisations, so we adapted the assessment to provide insights on a team, department, and organizational level.

You’ll do great! 🚀