Facebook Advertising Agency

Tie up with a smart Facebook ad agency in Sydney and help your business grow.

A clever Facebook Ads agency

As a Facebook advertising agency, Metric Labs helps brands reach their desired marketing goals . We use smart insights and data-driven strategies that actually work. The social media marketing landscape is ever changing. Every platform, including Facebook, needs a unique approach that adapts to its changing dynamics. Our motive is to make use of a custom strategy, tailored to each brand’s Facebook marketing targets.

Our assets—which includes data and analytics, technical know-how, and automation—makes our Facebook advertising services not only effective but worth the time and money. We don’t want you spending without getting the maximum return on investment. That’s why we make sure your Facebook advertising campaigns are impeccable and optimised. From lead generation to sales, we can drive your Facebook advertising initiatives to success. We have worked with a varied list of clients with diverse backgrounds and geographical locations. Our clients come from diverse industries ranging from IT, fitness, infrastructure to fashion. The case studies on our website highlight some of the successful strategies we have used for our clients. 

As an experienced Facebook marketing agency, we can guarantee you quality. From intensive competitor study to data- driven lead generation campaigns, our Facebook ad agency can help your brand shine. We can help your company gain an edge over your peers. Join hands with our award-winning digital marketing agency to get some of the best Facebook marketing strategies delivered.

Facebook as an advertising platform

We love Facebook as an advertising platform. Why? There is so much more to Facebook than likes, comments, and stories!

Facebook currently has almost 2.6 billion monthly active users and has the highest reach among all social media platforms. Imagine its potential to get your brand noticed. Projecting your Facebook ads onto audiences using laser-targeted techniques becomes easy as pie here. 

The icing on the pie-cake is Facebook advertising has the lowest cost per lead among all social media platforms. Lead generation, using personalised messages and attention-grabbing ads, is made all the more viable here. The choice and variety of Facebook ads that can be created is unbeatable.

Our Facebook advertising strategies

As a smart digital agency, we listen to you so we can get to know your business, industry, competitors, and needs. We create a complete digital marketing funnel strategy towards your objectives.

Some crafty strategies used by us:

We use the power of data to gain correct insights. Facebook Analytics makes it easy for us to do so. We derive the correct success metrics about your competitors and help you drive the correct strategy for your Facebook campaigns. As one of the top Facebook marketing agencies in Sydney, we guarantee you quality.

Advertising is an art and marketing on Facebook requires the right formula of analytics and strategy—we are experts at both. Avail our Facebook marketing and ads management services. Get in touch today.

A Facebook marketing agency that cares

We like to listen our clients because your business goals and wants are important to us. We encourage an emphatic alliance with all our clients and strive to be transparent and honest. We are the Facebook marketing agency that cares.

Advertising on Facebook can be made easy when you have the right set of people to guide you. Our crafty and expert team of digital marketers can put the right zing in your Facebook ad campaigns—whether it’s creating your brand presence or making your Facebook advertising initiatives shine, you can count on us.

As an award winning digital marketing agency we offer a spectrum of other services, social media marketing included. Our years of experience in social media marketing have made us deliver some of the best Facebook advertising strategies to our clients. Metric Labs has a multidisciplinary, experienced team, and strategic and practical solutions are our forte. We understand digital marketing and are experts at it. 

Get on board with us and see your Facebook advertising campaigns shine.

Client testimonials


“The Metric Labs team have been professional and responsive.

We’ve seen increased lead generation, and we can see where our leads are coming from.”

Rob Lynch

Couriers & Freight


“I have worked with Vincent from Metric Labs for over 5 years now.

Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.

The team at Metric Labs is also diligent, responsive and really pleasant to work with"

Martin Lazarevic

National Crime Check


“It comes down to integrity and the ability to deliver that would define the Metric Labs team.

In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.

If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”

Lauren Earl

Manning Cartell


“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.

They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.

The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”

Stephanie Lay

Good Capital Group

Frequently asked questions

What's Facebook advertising?

Facebook advertising is a form of paid advertising, through which you can create ads to target your audience. A brand or company can use various types of ads to communicate with targeted Facebook users, known as audiences, through the platform.

Why should I choose Facebook ads?

It’s a fact that more than 80% of internet users use Facebook—which is more than 2 billion monthly active users! Regardless of who your targeted audiences are, they are most likely to be found on Facebook.

Facebook Ads Manager gives you the scope to precisely target and reach your audience. You can advertise to people by age, gender, interests, behaviour, location, and more. You can even target lists of customers, website visitors, everyone who has interacted with your business, and even create lookalike audiences from all of these.

Ads are highly customisable with Facebook offering a wide range of ad formats (video, images, collection, carousel, instant experience, lead generation, and more) to choose from, as well as varied placements for those ads.

How can Facebook advertising increase revenue?

As one of the most cost-effective paid social media advertising platforms, Facebook advertising can help your company advertising revenue grow. This social media platform is believed to have the lowest cost per lead.

With its wide scope of personalised brand messaging and advertising campaigns, Facebook advertising makes connecting with your audience more human, 

Social media is undoubtedly the most potent tool to drive sales through paid social media advertising campaigns. Facebook just happens to be the favourite among advertisers.

93% advertisers use this platform for its unparalleled reach, making cost-effective and targeted campaigns a reality. Studying your competition on Facebook and devising strategies to gain an edge is ever so easy here. The ability to create a variety of ads with clear CTAs and advertising them to re-marketing or lookalike audiences makes Facebook marketing an efficient way to increase revenue.

Does Facebook advertising work?

As an experienced Facebook advertising agency, we definitely say yes! 

You can create quality leads, grow your business and brand name using the power of Facebook advertising. Being the most engaging social media platform, with a whopping 1.2 million active monthly users, this social media marketing platform is definitely worth investing in.

Facebook marketing can provide brands a good return on investment, as it is known to be cost-effective. Creating awesome Facebook campaigns and Facebook ads is made easy with Facebook Ads Manager. Facebook pixel tracking and Facebook analytics also makes measuring your advertising efforts easy.

How to start with Facebook advertising?

Simple—get in touch!


Email us at hello@metriclabs.com.au or call us on 02 9134 3889 to get started. Your journey on creating amazing Facebook marketing strategies starts here.


Social Media Marketing Awards 2019

Best Use of a Chatbot in Social Media Finalist

AMI Awards 2019

Small Budget Marketing Finalist

AC&E Awards 2019

Best Campaign using New Technology Finalist

SEMrush Search Awards 2019

Best B2B Campaign Finalist



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