It’s a fact that more than 80% of internet users use Facebook—which is more than 2 billion monthly active users! Regardless of who your targeted audiences are, they are most likely to be found on Facebook.
Facebook Ads Manager gives you the scope to precisely target and reach your audience. You can advertise to people by age, gender, interests, behaviour, location, and more. You can even target lists of customers, website visitors, everyone who has interacted with your business, and even create lookalike audiences from all of these.
Ads are highly customisable with Facebook offering a wide range of ad formats (video, images, collection, carousel, instant experience, lead generation, and more) to choose from, as well as varied placements for those ads.