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Perhaps the biggest difference between Google’s Universal Analytics (UA) and the new Google Analytics 4 (GA4) is the...
With Google’s announcement on the sunsetting of Universal Analytics (UA) on July 1, 2023, there is now even...
When setting up your new Google Analytics 4 property and its Data Streams, you may have seen Enhanced...
So you have done your research, planned your strategy, built your marketing campaign and set your ads live,...
Google has finally revealed that our beloved Expanded Text Ads (ETAs) that we’ve become so accustomed to are...
“What is a cookie? What is the difference between a first-party and a third-party cookie? How does this...
We usually try to make our online experience as smooth and relevant as possible. Google being the most...
On the hunt for a new digital agency? Having trouble communicating with your current one? Or just taking...
In our last blog on Attribution in Google AdWords, we discussed the nitty gritties of how attribution modelling...
Working on creating an interest-based audience for your product or service? Have you exhausted Audiences and Audience Insights?...