eCommerce Marketing Agency

Stay ahead of the curve by partnering with a clever ecommerce marketing agency

Over the years, we have undoubtedly seen the huge rise in eCommerce as a modern form of business. As an eCommerce agency we have spent a significant amount of time and effort learning about what makes a successful eCommerce business and using our knowledge to help grow our client’s eCommerce businesses. 

In this article, we aim to share with you some of our knowledge as a successful eCommerce agency and give you some insights on how to make your eCommerce business successful. 

With the advent of easy to use eCommerce site builders like Shopify, Squarespace or Bigcommerce, we’ve seen a surge in the number of eCommerce sites being built. This surge in eCommerce companies means there is increased competition across most verticals. With increased competition, it’s more important now than ever to partner with an eCommerce marketing agency that is both knowledgeable about your industry and one that has clearly demonstrated success in delivering value to similar businesses.

A successful eCommerce marketing strategy

With a myriad of marketing platforms like Facebook, Instagram, Google Ads, Microsoft Ads, Snap Ads, Tik Tok and the like it can be hard to decide where to start.

The rule of thumb here is to start with platforms where the majority of your customers are concentrated. This can be determined by analysing your existing customer behaviour using analytics tools like Google Analytics, as well as using third party tools like Similar Web, to get a gauge of your competitor’s traffic distribution. As an eCommerce marketing agency, we can help with the preliminary research work and setting up a plan of attack from the onset.

It’s no doubt the customer journey is getting more complex as the number of marketing platforms increases, so it goes without saying that a successful eCommerce strategy needs to be multi-channel and executed with the utmost skill.

Our eCommerce service specific strategies

eCommerce Paid Social

  • Our paid social media offering is focused on Facebook and Instagram as the two platforms have shown the most maturity in terms of campaign management features, quality of traffic and propensity to convert traffic to revenue. 
  • Following eCommerce marketing principles, our paid social approach is centered around continuous discovery of high converting audiences, capturing this traffic  and pushing these users down the funnel to purchase and retention. We structure paid social accounts based on the type of audience inherent in each campaign. Depending on the position in the funnel, we will use the most relevant campaign type. For example, we use a video view campaign for top funnel campaigns but dynamic product ads (DPA) for bottom funnel activity with traffic and conversion campaigns occupying all aspects of the funnel.
  • Beyond the funnel and campaign type structuring, we map the ad creative strategically across each campaign. With each campaign having a clear role to play in the funnel, we ensure the ad creative perfectly compliments the audience.

eCommerce Paid Search (PPC)

  • Our eCommerce PPC offering focuses on both Google ads and Bing ads. The intent nature of search makes it an important channel to include in your eCommerce marketing mix. As an eCommerce digital agency, we have seen paid search play the biggest role in generating revenue over most paid marketing platforms.
  • In terms of paid search strategy, we see the channel play a bigger role in bottom funnel activity more so than top funnel. We use a combination of shopping ads, dynamic remarketing, targeted search campaigns, brand search and competitor campaigns. For effective shopping ads, we leverage our experience of Google Merchant Centre to optimise the shopping feeds to increase search impression share and overall revenue. 
  • The exact combination of campaigns or campaign types depends on initial optimisations and with sufficient budgets we are able to decide fairly quickly. For clients with lower budgets this might take a little longer.

eCommerce SEO

  • A successful eCommerce agency SEO strategy starts with a comprehensive SEO audit. As part of the diagnosis process we identify any technical, content or linking issues that are causing impediments to organic rankings.
  • From a technical perspective, we look for crawl budget allocation across the site. In an ideal situation, most crawl budget should be allocated towards the most valuable pages leading to better indexing and SERP listing updates for these pages. We analyse crawl budget by looking at web logs, search console and other third party tools. We also perform extensive keyword research to uncover any keyword gaps followed by content gap analysis. Alongside crawl analysis and keyword research, we look at the SEO fundamentals like on page SEO, site speed, cannonicals, backlink profiles, internal linking and so on.
  • For a more comprehensive look at our approach see our blog on SEO ecommerce service.

eCommerce Data Analytics

  • Our data and analytics and insight offering is bespoke and dependent on the questions you’d like answered. As an eCommerce agency, we know data accuracy and integrity is key to successful analytics, so before we start any project we work to determine data accuracy. Based on our findings, we can make clear assumptions that guide us through the analytics process.
  • Some of the analytics work we conduct includes: measurement framework development, Google Analytics audit and configuration, Google Tag Manager set up and migration, attribution modelling, Shopify to Google Tag Manager Migration, and customer segmentation.

eCommerce marketing tools we use

Paid Social Tools

  • Facebook business manager
  • Facebook Analytics
  • Facebook Events Manager
  • Reveal Bot

Paid Search Tools

  • Optymyzr
  • Google Ads
  • Google Marketing Platforms
  • Google Keyword Planner

SEO Tools

  • AHREFs
  • Screaming Frog
  • Seolyzer
  • Majestic SEO
  • Google Search Console

SEO Tools

  • Python
  • Datastudio
  • Google Analytics
  • Bigquery
  • Google Cloud Services
  • R

Client Testimonials

– Rob Lynch, Couriers & Freight

“The Metric Labs team have been professional and responsive. 

We’ve seen increased lead generation, and we can see where our leads are coming from.”





— Martin Lazarevic, National Crime Check

“I have worked with Vincent from Metric Labs for over 5 years now. 

Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia. 

The team at Metric Labs is also diligent, responsive and really pleasant to work with.”

— Lauren Earl, Manning Cartell.

“It comes down to integrity and the ability to deliver that would define Katie, Hum, and the Metric Labs team. 

In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space. 

If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”

— Stephanie Lay, Good Capital Group

“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with. 

They have helped us to grow our leads by a significant amount and were always in contact about campaign activities. 

The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”

Frequently asked questions

eCommerce marketing is the process of building awareness and generating sales via an eCommerce website. eCommerce marketing sites might be looking to promote a physical product, digital product, service or even an event.

At Metric Labs, we work as an extension of our clients marketing teams. Our goal is to offer value to our clients: you can hire us for the entire eCommerce marketing strategy or for only a specific service. Depending on your current marketing needs we are able to adapt to your needs.

Simple answer is YES. In order to fully understand your business, we conduct a client immersion workshop where we sit down with you and ask as many questions about your business as possible. Armed with your business knowledge we go back and craft an eCommerce marketing strategy that aligns to your business needs. The strategy is then presented to you for feedback then adjusted to factor in all relevant feedback before implementation. 

Getting started is simple. Just email us or call us on 02 9134 3889



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