Digital Analytics Services
At Metric Labs we use robust tracking frameworks and data engineering techniques to give you a complete and accurate view of your business’ performance. We then meld that data with business and strategic thinking to identify new opportunities for you to exploit.
We are experts in all aspects of analytics, from measurement framework development, analytics implementation, attribution modelling, advanced segmentation to data visualisation.
We will work with you to maximise the value of your data so you can consistently make informed decisions.
Discover how we can enhance your business performance through data analytics.
Analytics issues we can help you resolve
- Data integration from multiple data sources
- Broken conversion tracking
- Cross domain tracking
- dataLayer design and configuration
- React Analytics tracking
- Angular Analytics tracking
- Customer Data Platform (CDP) set up
- Heavy reliance on spreadsheets to merge data
- Lack of trust in your conversion data
- GA4 migration and audits
- Poor marketing attribution
- Lack of internal analytics capabilities
- Bigquery integration
- Cross domain tracking
- Single page application (SPA) tracking
- Reduce time spent on reporting
- Lack of ongoing tag monitoring & maintenance
- Data visualisation & reporting
Data Analytics
solutions
Measurement Framework Development
Data works best when it is aligned with business goals, which is what our measurement framework helps to achieve.
We define:
- Business goals
- Map the customer journey
- KPI determination
- Identify channels and devices
- Segment existing customers
- Identify data sources
- Implement tracking
Google Analytics implementation or audit
Our Google Analytics implementation will enhance your data integrity, allowing you to surface the right insights when needed and accelerate your business growth.
We address the following:
- Google Tag Manager set up
- Google Analytics Tag implementation
- Goal (conversion) tracking
- Event tracking
- Internal search set up
- Third party tools integration
- Multiple view set up
Google Tag Manager Services
Metric Labs has a deep expertise in deploying end-to-end Google Tag Manager for your business, we assist with Google Tag Manager set up, dataLayer design and configuration as well as tag, trigger and variable set up and management.
We implement:
- Google Tag Manager set up
- DataLayer Design and configuration
- Custom variable creation
- Tag configuration
- Trigger development
- Ongoing Management
Data visualisation & reporting
Often people find large sets of data confronting, which is why we have developed an expertise in data visualisation, creating digestible snapshots of the information you need to understand.
Solutions include:
- Real time dashboard creation
- Automated reports
- Power BI
- Google Data Studio
- Supermetrics and Google Sheets
Client testimonials
“I have worked with Vincent from Metric Labs for over 5 years now.
Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.
The team at Metric Labs is also diligent, responsive and really pleasant to work with"
Martin Lazarevic
National Crime Check
“It comes down to integrity and the ability to deliver that would define the Metric Labs team.
In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.
If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”
Lauren Earl
Manning Cartell
“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.
They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.
The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”
Stephanie Lay
Good Capital Group
Dashboard Examples
About Us
Metric Labs is a multidisciplinary team who use mathematics, statistics and technology to deliver value to our clients.
Whether it’s a local startup or large multinational, our team has delivered growth for clients in a variety of industries using insights derived from data strategy, analytics and data visualisation.
Optimise your product strategy and marketing by leveraging customer data through data analytics.
Data analytics is the science of analysing data to generate insights and help businesses optimise their performance. It is a continual cycle of gathering, cleaning and analysing data. Through mathematical modelling, insights can be generated to power business decision.
Happy Clients
Case Studies
Tropeaka
Tropeaka is a successful Shopify Plus eCommerce store providing access to powerful superfoods that help achieve a state of optimum health and wellbeing.
The brand attracts a global customer base with a major presence in Australia, US and the UK.
Challenge
To help with continued growth and improved data-led decision making, the team at Tropeaka approached Metric Labs. The main challenge for Tropeaka was to improve data quality, enhance quick decision making via data visualisation and better understand cross channel ROI between their marketing platforms. Tropeaka advertises extensively across major ad networks and it was important for them to understand how each channel contributes to the conversion journey.
Solutions
- Data accuracy audit and implementation strategy development
- Audit of all conversion events across ad networks
- Audit of cross-domain tracking
- GA tracking audit
- Migration of Enhanced eCommerce tracking from Shopify Plus to Google Tag Manager
- Data visualisation and reporting
Australian Property Institute
The Australian Property Institute (API) is the leading professional membership organisation for property professionals who develop and support members to advise the community and business.
Challenge
Tracking user journeys / sessions across multiple platforms and authentication walls
Ecommerce tracking across non-linear funnel across multiple platforms
Fix cross-platform attribution issues
Solutions
- Attribution portal memberships to LMS event purchases throughout the app
- Cross domain/ Cross portal
- Flow of data across all platforms
- Data visualisation and reporting
Brick.me
Brick Me is a fun and easy to use interactive website that allows users to upload their photos and turn them into brick mosaics.
Challenge
Map out custom events to track user journeys through app
Implement custom events and tracking in a React app
Fix Attribution in GA due shopify url rather than domain
Solutions
- Identify key steps in the user journey throughout the app
- Implement data layer and populate with event data
- Setup tag schema within Google Tag Manager
Frequently asked questions
Generally, we suggest using Google Tag Manager to manage your marketing tags and tracking. It helps to make tracking setups easy and allows for quick changes to be made. From Google Tag Manager, we can send data and conversions to other services like Google Analytics or Google Ads.
Google Anayltics 4 (GA4) is the latest version of Google’s free analytics service that allows you to measure and analyse the traffic that visits your website or app.
With Google sunsetting Universal Analytics in July 2023, Google Analytics 4 will be the only analytics platform offered by Google.
If you want to measure your website traffic, improve your SEO and run Google Ads campaigns, Google Analytics still remains the best tool to help do so.
Google Analytics 4 data can be exported to BigQuery or other data stores, meaning that you can take ownership of the data that is being collected.
The analytics data will be stored in BigQuery within Google Cloud. If you have other data storage requirements, get in touch and we can see if we can accommodate your needs.
Getting started is simple. Just email us hello@metriclabs.com.au or call us on 02 9160 0711 .