Services

Chatbot marketing

Meet your customers where they are.

The number of monthly active users of messenger apps have already surpassed that of social networking app users. This means that messenger apps are fast becoming a powerful tool for marketing.

At Metric Labs, our commitment to finding new, cost efficient ways to get results means we build and test chatbots to achieve a variety of outcomes. This test and learn approach uncovers valuable insights about your audience database and existing customer list, allowing for more personalised marketing messaging.

Solutions

Leads, sales and engagement drivers

Messenger marketing is a flexible and powerful strategy that can be used to achieve a variety of business objectives. Whether you want to drive leads, make sales or engage with your audience, a Messenger campaign – correctly built and effectively tested – can help you achieve your goals.

At Metric Labs, we create effective strategies for Messenger chatbots before we build them. Our expertise in social media advertising means we able to ensure quality traffic is driven to marketing chatbots when they are deployed. Automated response management and monthly reporting are included within our service.

Audience growth strategies

With Messenger open rate benchmarks currently hovering at 80%, growing a Messenger audience can have a significant impact on how you communicate, gather data and sell products. A data driven approach to Messenger audience growth will ensure you can reach your most engaged customers where they are most likely to pay attention.

Messenger marketing is a creative way to share lead-nurturing content, tailored to your audience’s needs and wants. By turning your campaigns into more personalised experiences, messenger marketing prompts fast responses and higher engagement rates.

Customer service automation

Auto-responders allow your audience to get the answers they need quickly, and without the personal labor of answering the same questions over and over again. Instant delivery and attention are a sure-fire way to ensure customer satisfaction.

However, Automation is often harder than it looks. A blend of automation and intelligent human intervention can ensure that your prospects, leads and customers are never left feeling neglected, and you free up valuable time for your customer service team. Constant testing and optimisation means you never fall behind.