Tech

Audience Targeting with Google Optimize’s Personalization
Jul 8 2019 | by Vincent

In late 2018, Google launched a new feature in Google Optimize called ‘Personalization.’ Unsurprisingly, it lets you personalise the page experience for user devices. With the plethora of devices...

How to get featured snippets on Google
Jun 19 2019 | by Stephen

Getting answers as a web user is becoming quicker and more convenient. Google moves fast to cater for those quick searches we make whether at home, work or a...

AB Testing in Google Optimize
AB Testing in Google Optimize
Jun 11 2019 | by Hum

There are a lot of very powerful, very expensive CRO solutions out there. But if all you want to do is move a button, test a new colour, or...

Link detection: What’s a better tool?
Apr 3 2019 | by Stephen

A client usually measures the success of their agency by a simple metric: are we making them any money. This can be a particularly hard hurdle to vault when...

A guide to conversation design
Dec 7 2018 | by Vincent

You might be seeing the words “conversation design” thrown around more in the future as we see AIs like Google Assistant (and Google’s creepy yet extremely effective Duplex) being...

Mitsuku the 18 year old bot
Nov 26 2018 | by Vincent

Here at Metric Labs, we can’t get enough of chatbot marketing and how bots are changing the way we engage with technology. Chatbot marketing is the newest service that...