Campaign organisation and set up on digital is an undeniably dry topic. It’s one of those things which, if done well, goes relatively unnoticed, yet when done poorly alarm...
For those who form part of the digital marketing industry, it’s essential to keep updated with the continuous evolving of platforms and stay up-to-date with all the new tools...
As automated marketing grows, it’s important to know where a human touch is needed. The humans at Metric Labs are still very involved in campaign strategy and management for...
Everyone at Metric Labs prides themselves on testing. We tinker day in and day out on our clients’ accounts with the aim of making their ad spend as cost...
Facebook launched it’s Analytics product this year, and we haven’t seen much written about it in the Australian market. We think it’s an amazing tool, so I write this...
If you run Facebook campaigns, you might have heard about Campaign Budget Optimisation (CBO). For the past few years, daily budgets have been set at the ad set level...
