Paid Social

Campaign Budget Optimisation on Facebook
May 21 2019 | by Hum

If you run Facebook campaigns, you might have heard about Campaign Budget Optimisation (CBO). For the past few years, daily budgets have been set at the ad set level...

How to set up your first LinkedIn campaign
May 15 2019 | by Katie

Before we get started, we’ve got a handy checklist to help you go through every detail needed for your LinkedIn Campaign before it goes live. Head over to our Messenger to...

Digital marketing in 2019: Strategies & tactics to stay ahead
Mar 20 2019 | by Joey

Last month, our superstar Director, Vincent Maneno, participated in a General Assembly panel to talk about Digital Marketing in 2019: Strategies and tactics to stay ahead. The panel also consisted...

Audience Fatigue? Try excluding...
Audience fatigue? Try excluding…
Mar 13 2019 | by Katie

We love the challenge of audience targeting. Each client brings a unique brief and market segment that often requires creative thinking when it comes to efficiently reaching your target...

The benefits of using influencer content for paid social
Feb 5 2019 | by Katie

There’s a lot of talk about ‘influencers’ and what their value is (not to mention what they actually do day-to-day). Whether it’s A-listers spruiking diet tea to Mummy bloggers advertising kids’...

Building useful reports
Jan 22 2019 | by Hum

De-mystifying data visualisation Ad people love to say the words “data visualisation.” It sounds very high tech, and very Big Data. But, let us blow your minds for a...