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With the launch of the iPhone 13 in 2021 came iOS 14 and Apple’s new user privacy features. These features impact advertising, particularly Facebook Ads, so it’s essential to...
What is CAPI? CAPI is short for Conversion API and is the latest method for tracking conversions with Facebook. The Conversions API is used for tracking users, events and...
On the hunt for a new digital agency? Having trouble communicating with your current one? Or just taking a look around to see what’s out there? Regardless of which,...
Working on creating an interest-based audience for your product or service? Have you exhausted Audiences and Audience Insights? Feeling a little uninspired or not sure where to start? We’ve...
Social media advertising is going through unprecedented change as users demand more privacy and technology giants move away from browser based tracking toward server side tracking. As opposed to...
With the upcoming privacy changes in iOS14, Facebook has made plans to accommodate advertisers and their Facebook ads. The following information is derived from Facebook’s Web Advertising Guidance for...
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