Paid Search

How to keep updated with the latest digital marketing trends
Jan 22 2020 | by Santi

For those who form part of the digital marketing industry, it’s essential to keep updated with the continuous evolving of platforms and stay up-to-date with all the new tools...

Multiple account dashboards in Google Data Studio
Dec 5 2019 | by Hum

As automated marketing grows, it’s important to know where a human touch is needed. The humans at Metric Labs are still very involved in campaign strategy and management for...

Improve your shopping ads with supplemental feeds and rules
Oct 16 2019 | by Vincent

Google’s shopping feed management can get a little frustrating at times. Issues can include multiple errors on feed download, product names not containing required keywords, products not structured in...

Audience Targeting with Google Optimize’s Personalization
Jul 8 2019 | by Vincent

In late 2018, Google launched a new feature in Google Optimize called ‘Personalization.’ Unsurprisingly, it lets you personalise the page experience for user devices. With the plethora of devices...

Google Images now part of Google’s core Search Network
Apr 15 2019 | by Vincent

A few of you might have received an email from Google with the update that Google Images is now part of its core Search Network. If you haven’t then...

Digital marketing in 2019: Strategies & tactics to stay ahead
Mar 20 2019 | by Joey

Last month, our superstar Director, Vincent Maneno, participated in a General Assembly panel to talk about Digital Marketing in 2019: Strategies and tactics to stay ahead. The panel also consisted...