Paid Search

Wallpaper - Photograph
DCM Click Trackers in Adwords
Aug 19 2020 | by Vincent

This blog details a workaround for using Google Campaign Manager (CM) (formerly DoubleClick Campaign Manager) click tracking in Google Ads (formerly Adwords) as opposed to using DoubleClick search. As...

PPC Management Made Smarter with Optmyzr pt 2
Jun 25 2020 | by Lakshmi

In our recent blog post, we penned our thoughts on Optmyzr, from a PPC point of view, and talked about our favourite features that we regularly use, like the...

PPC Management made smarter with Optmyzr
May 7 2020 | by Lakshmi

    A major part of our work at Metric Labs revolves around the world of PPC (Pay Per Click) advertising, which is as dynamic as it is fascinating....

scenery_winding_rivers_and_lakes_top_view
Automated Targeting in Remarketing Campaigns
Feb 26 2020 | by Vincent

If you have been running remarketing display ads over the last year, you might have noticed that impressions and clicks have significantly increased. We noticed this with one of...

rafting_boats_on_rapids_top_view
How to keep updated with the latest digital marketing trends
Jan 22 2020 | by Santi

For those who form part of the digital marketing industry, it’s essential to keep updated with the continuous evolving of platforms and stay up-to-date with all the new tools...

green-cliff-against-sea-top-view
Multiple account dashboards in Google Data Studio
Dec 5 2019 | by Hum

As automated marketing grows, it’s important to know where a human touch is needed. The humans at Metric Labs are still very involved in campaign strategy and management for...