Paid Search

A Guide On Optimising Your Search Campaigns
Aug 29 2023 | by Justin

In today’s digital age, online advertising has become an essential tool for businesses to reach their target audience effectively. Google Ads provides an unparalleled opportunity to showcase your products...

What is Google Ads Performance Max?
Feb 20 2023 | by Vincent

What is Google Ads Performance Max? Performance Max automates the targeting and delivery of your ad campaigns based on goals and assets you provide during setup. Google will complement...

What is happening to privacy on the internet?
Sep 23 2022 | by Vincent

With the launch of the iPhone 13 in 2021 came iOS 14 and Apple’s new user privacy features. These features impact advertising, particularly Facebook Ads, so it’s essential to...

Google Analytics 4 Debug View
Aug 29 2022 | by Dom

One of the more useful features of Google Analytics 4 is the new Debug View, which allows you to see all the information and events you’re sending to the...

How to Create a Google Ads report in GA4
Aug 15 2022 | by Vincent

As you may be aware, Google Analytics 4 (GA4) does not currently have preset Google Ads reports. This may be a noticeable change as GA4 keeps getting developed but...

Explaining Google Analytics 4 Events
May 16 2022 | by Dom

Perhaps the biggest difference between Google’s Universal Analytics (UA) and the new Google Analytics 4 (GA4) is the shift from a Page View based model to an Event based...

Reminder: Google UA Historical Data to be Deleted in July 2024