Paid Search

Google Ad Customisers
Nov 6 2020 | by Lakshmi

Google Ads can be tricky sometimes, almost like Alice’s fall down the rabbit hole. Imagine having to manually custom create ads for thousands of inventory products, or promote product...

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DCM Click Trackers in Adwords
Aug 19 2020 | by Vincent

This blog details a workaround for using Google Campaign Manager (CM) (formerly DoubleClick Campaign Manager) click tracking in Google Ads (formerly Adwords) as opposed to using DoubleClick search. As...

PPC Management Made Smarter with Optmyzr pt 2
Jun 25 2020 | by Lakshmi

In our recent blog post, we penned our thoughts on Optmyzr, from a PPC point of view, and talked about our favourite features that we regularly use, like the...

PPC Management made smarter with Optmyzr
May 7 2020 | by Lakshmi

    A major part of our work at Metric Labs revolves around the world of PPC (Pay Per Click) advertising, which is as dynamic as it is fascinating....

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Automated Targeting in Remarketing Campaigns
Feb 26 2020 | by Vincent

If you have been running remarketing display ads over the last year, you might have noticed that impressions and clicks have significantly increased. We noticed this with one of...

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How to keep updated with the latest digital marketing trends
Jan 22 2020 | by Santi

For those who form part of the digital marketing industry, it’s essential to keep updated with the continuous evolving of platforms and stay up-to-date with all the new tools...