Paid Search

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Attribution Modelling in Google Adwords
Feb 26 2021 | by Lakshmi

Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...

Google Ad Customisers
Nov 6 2020 | by Lakshmi

Google Ads can be tricky sometimes, almost like Alice’s fall down the rabbit hole. Imagine having to manually custom create ads for thousands of inventory products, or promote product...

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DCM Click Trackers in Adwords
Aug 19 2020 | by Vincent

This blog details a workaround for using Google Campaign Manager (CM) (formerly DoubleClick Campaign Manager) click tracking in Google Ads (formerly Adwords) as opposed to using DoubleClick search. As...

PPC Management Made Smarter with Optmyzr pt 2
Jun 25 2020 | by Lakshmi

In our recent blog post, we penned our thoughts on Optmyzr, from a PPC point of view, and talked about our favourite features that we regularly use, like the...

PPC Management made smarter with Optmyzr
May 7 2020 | by Lakshmi

    A major part of our work at Metric Labs revolves around the world of PPC (Pay Per Click) advertising, which is as dynamic as it is fascinating....

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Automated Targeting in Remarketing Campaigns
Feb 26 2020 | by Vincent

If you have been running remarketing display ads over the last year, you might have noticed that impressions and clicks have significantly increased. We noticed this with one of...