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The latest updates on Google ads brand match lists
Dec 9 2024 | by Jack

Over recent years, Google Ads has introduced numerous updates that have reshaped the way keywords and search queries are handled on the platform. From the controversial introduction (and subsequent...
How to Link Google Ads to Google Analytics 4
Nov 15 2024 | by Luci

For digital marketers, Google Analytics 4 (GA4) and Google Ads are essential tools. While each is powerful alone, linking GA4 with Google Ads unlocks a new level of insight...
New Google Ads Policy: Access to Historical Data Now Capped at 11 Years
Nov 14 2024 | by Luci

Google Ads has implemented its new data retention policy, effective as of November 13, 2024. Under this policy, access to historical data is now limited to the past 11...
Google Ads Bidding Strategies: Manual vs. Automatic
Sep 5 2024 | by Vincent

Navigating the world of Google Ads can be overwhelming, especially when choosing the right bidding strategy. With so many options available, understanding the difference between manual and automatic bidding...
Mastering Negative Keywords in Google Ads: A Comprehensive Guide
Aug 21 2024 | by Jack

In the competitive landscape of digital advertising, Google Ads offers unparalleled opportunities to connect with potential customers. Yet, the success of your campaigns hinges not just on selecting the...
How to structure your Google Ads account for Optimal Performance
Jul 19 2024 | by Jack

In today’s competitive digital landscape, mastering Google Ads requires more than just creating compelling ad content and strategic bidding—it demands constructing a meticulously organised account structure to maximise your...
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