Paid Search

Audience Targeting with Google Optimize’s Personalization
Jul 8 2019 | by Vincent

In late 2018, Google launched a new feature in Google Optimize called ‘Personalization.’ Unsurprisingly, it lets you personalise the page experience for user devices. With the plethora of devices...

Google Images now part of Google’s core Search Network
Apr 15 2019 | by Vincent

A few of you might have received an email from Google with the update that Google Images is now part of its core Search Network. If you haven’t then...

Digital marketing in 2019: Strategies & tactics to stay ahead
Mar 20 2019 | by Joey

Last month, our superstar Director, Vincent Maneno, participated in a General Assembly panel to talk about Digital Marketing in 2019: Strategies and tactics to stay ahead. The panel also consisted...

Data blending with Google Data Studio
Feb 26 2019 | by Vincent

Great news for data enthusiasts (otherwise known as nerds): data blending features are now in Data Studio! Data blending, as the name suggests allows you to combine data from...

Google introduces new features for expanded text ads
Sep 11 2018 | by Vincent

In early August, Google broke the news that expanded text ads would be getting some changes, to bring them in line with the responsive ads that Google has been...

Supplements and Google Ads: Dealing with difficult verticals
Aug 21 2018 | by Vincent

Over the years, those of us here at Metric Labs have dealt with any number of campaigns that have run afoul of Google Ads (formally AdWords) policy restrictions. Google’s...