Experiments

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The AZWAP Journey So Far
Apr 15 2020 | by Katie

Despite recently working from home, the Metric Labs team is still determined to minimise our waste. We’ve called it ‘Going AZWAP’, or ‘as zero waste as possible’.  We posted...

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The As Zero Waste As Possible (AZWAP) Initiative
Oct 2 2019 | by Joey

This blog is a little different from all our other blogs. We’re a digital agency and we specialise in PPC, SEO, paid social and chatbot marketing. We love all...

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Link detection: What’s a better tool?
Apr 3 2019 | by Stephen

A client usually measures the success of their agency by a simple metric: are we making them any money. This can be a particularly hard hurdle to vault when...

Predicting Parking Rangers
Apr 13 2018 | by Vincent

Metric Labs’ office is located in a shared warehouse in Redfern, which means parking fines are an ever present risk. Our fellow warehouse residents recommended Park Patrol, an app...

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Experiment: Should we use Google’s machine learning Target CPA bidding strategy?
Mar 15 2018 | by Vincent

If you have managed any Adwords campaigns you may have received a few calls from Google’s account managers offering optimisation recommendations. One recurring recommendation is to try out Adwords...

When should I pause a facebook ad?
Jan 24 2018 | by Vincent

If you have run Facebook campaigns in the past, either lead gen or conversion campaigns, you may have experienced a dilemma on how to make the decision to pause...