The AZWAP Journey So Far
Apr 15 2020 | by Katie

Despite recently working from home, the Metric Labs team is still determined to minimise our waste. We’ve called it ‘Going AZWAP’, or ‘as zero waste as possible’.  We posted...

The As Zero Waste As Possible (AZWAP) Initiative
Oct 2 2019 | by Joey

This blog is a little different from all our other blogs. We’re a digital agency and we specialise in PPC, SEO, paid social and chatbot marketing. We love all...

Link detection: What’s a better tool?
Apr 3 2019 | by Stephen

A client usually measures the success of their agency by a simple metric: are we making them any money. This can be a particularly hard hurdle to vault when...

Predicting Parking Rangers
Apr 13 2018 | by Vincent

Metric Labs’ office is located in a shared warehouse in Redfern, which means parking fines are an ever present risk. Our fellow warehouse residents recommended Park Patrol, an app...

google smart bidding test split pie chart
Experiment: Should we use Google’s machine learning Target CPA bidding strategy?
Mar 15 2018 | by Vincent

If you have managed any Adwords campaigns you may have received a few calls from Google’s account managers offering optimisation recommendations. One recurring recommendation is to try out Adwords...

When should I pause a facebook ad?
Jan 24 2018 | by Vincent

If you have run Facebook campaigns in the past, either lead gen or conversion campaigns, you may have experienced a dilemma on how to make the decision to pause...