Jac+Jack began in 2004 by Jacqueline ‘Jac’ Hunt and Lisa ‘Jack’ Dempsey. They have become known around the world for high-quality modern clothing that men and women can wear everyday.
J+J have a minimalist, high fashion aesthetic. Making sales is a good thing, but sounding ‘salesy’ is completely off brand.
With their high end photography, some tailored copy, and clever audience building, we moved a fresh audience to purchase without broadcasting ‘salesiness’.
Paid social strategy and management
Paid search strategy and management
Data analysis and reporting
We created strategic audience mixes for Facebook placements to move new audiences through the consideration phase of the funnel.
Phase 1 ads helped us find new people whose behaviour online indicated they might be interested in a brand like ours. Our Phase 1 audience looked like this:
Phase 2 creative copy focused on more specific product benefit. Our Phase 2 audience looked like this:
Phase 3 creative moved to a conversion format – product-based carousel. Our Phase 3 audience looked like this:
We saw positive results across all metrics, with some key highlights: