As paid search marketers we tend to seek efficiency, if there are any repeatable manual tasks we want to ensure that the tasks are automated.
We are all guilty of forgetting to optimise Bing ads, being the second largest search engine Bing Ads may sometimes miss out on the love it deserves. It’s almost like being the second child.
Bing Ads are aware of this and have created an easy import function in their platform allowing marketers to schedule imports from Adwords.
To take advantage of this feature login to Bing ads and click on the Import campaign link on the main header.
Select “Import schedule and history”