Bing Ads Agency

Get an additional reach within Search Engine Marketing through Bing Advertising. Partner with a clever Bing Ads Agency.

Unlocking The Potential of Bing Advertising

Bing , owned by Microsoft is the second most popular search engine after Google. Even though it doesn’t rank as high on the popularity factor, Bing has its own segregated audience and users. Bing, has three search engines — Bing, Yahoo, and AOL — so when you advertise on one platform, your ad is visible on all three. This opens up the possibilty of your ads being shown to Bing, Yahoo and AOL owned and operated sites. For all those who thought Google is where the action happens, you’d be surprised at the benefits of Bing advertising.

Did you know?

Bing now has 34% of the desktop search engine global market share There are 5.4 billion monthly searches done on the Bing Network and 136 million unique searchers use the Bing Network. Bing Ads reach 63 million searchers , apparently who are not reachable through Google!

Bing has a niche user bracket which is comprised of searchers, 70% of whom are older than 35 years. The overall cost and cost per click in Bing is far less in comaprison to Google Advertising. Bing Ads isn’t just about extended reach, an older and higher-income audience demographic, less competition, lower CPC, and potentially better ROI. In a gist, you’d be missing out on a chunk of the SEM share, if you are not advertising on Bing- A search engine, where advertising is cheaper and revenue auguring.

Metric Labs has been creating Bing ads for quite some time now. Our Bings ads campaigns have driven revenue and results. We understand the nuances of this Microsoft owned advertising platform, whose traits are unique to Google. While Bing ads might be viewed as the underdogs of SEM marketing, nevertheless it can be exploited for its niche reach and other traits. We have worked with a diverse set of clients with unique business needs and requirements. Bing ads have rendered some of our client’s ROI driven initiatives successful. Give us a yell if you want a bing advertising alliance with us. While you are at it, you might also love to walk through some of our other digital agency services.

Bing Advertising Agency services we offer

Bing as an advertising platform is similar to Adwords, but has it’s own quirks. While importing an Adwords account to Bing, not all attributes are supported. For instance, Bing ads would need its own audience targeting, automated rules, demographics, extensions defined, which needs to be different from those in Google adwords. Metric Labs offers the following services as a Bing marketing agency.

  •  Import existing (if any) client account from Adwords to Bing. Assist in the account transition. fill in gaps where the two platforms differ.
    • Define the following Bing specific attributes
      • Automated rules,
      • Negative keyword libraries,
      • Age & gender target, extensions ,
      • Remarketing lists,
      • IP exclusions
      • Use bing optimised negatives
  • Set up and implement Bing UET (Universal Event Tracking) as a part of campaign tracking.
  • Performance assessment through customised client Bing reports.

Explore the potential of Bing. Give us a shout out to bing ads educate yourself.

Some Bespoke Bing Ads Plan of Action and Strategies

  • Client Immersion Workshop: For every new, client, we conduct a client immersion workshop, to understand a bran’s unique selling points and marketing objectives. Your KPIs, advertising restrictions, company policies shall all be transitioned to our client marketing knowledge bank, the starting point here.
  • Competitor Research : Although competition in Microsoft Advertising is not as tough as in Google , we will carry out an assessment of your competition here. A better understanding of your competition is a must to give you an edge. Internal marketing funnel study or market share research, we will do it all.
  • Account Structure Strategy: Whether its an Adwords imported account or a brand new one, we will help you structure your Bing Account. This ensures a solid foundation prior to creating, maturing and optimising a successful Bing Campaign. Brand & generic keyword strategy, Audience and Location targeting, keyword grouping, keyword match types, CPA and bidding, all be aligned to the information derived from the client immersion workshop.
  • Bid Management : All Bing Campaigns will be be optimised on an on going basis with PPC Management tools. Metric Labs loves to mix automation and human insight to get the maximum output through optimisation. Tools like Optmyzr and Bing Scripts ensure smooth bid management, which we use as a part of out Bing PPC strategy.
  • Ad Copy Strategy : Similar to Google Adwords, Bing Ads have character restrictions and best practices. Within these restrictions, crafting the perfect Bing ad copy is an engaging challenge we are adept at.
  • Testing : Metric Labs loves to test and tweak campaigns to perfection. So you can expect us to test everything ranging from bid strategy to ad copies, landing pages, till we reach a level of satisfaction. We define test hypothesis, test parameters and scale them through technology to optimal heights.

To get an in depth intel on the comprehensive POA for Bing ads, reach out to us for a partnership.

An Agency that Cares

Metric Labs is not just another agency. We take care of our clients and partners, for the entire duration of the alliance. We build relationships on the basis of trust and transparent communication. A Client’s business pain points are our focus. After all, we build holistic strategies that all alleviates them. You can expect to be heard, listened to, and understood in our agency. We are a bunch of dedicated digital marketing nerds, constantly motivated and data oriented. Our tech, tools, insights and resources are all at our clients’ disposal. Give us a yell to get started on Bing Ads and explore the untapped potential of Microsoft advertising.

Frequently asked questions

Similar to Google ads, Bing ads rely on keywords, are auction based and is very pay per click aligned. You pay Every time a visitor clicks on your ad.

Microsoft’s Bing advertising platform has a higher income, older and blue collar audience, which can be reached outside of Google ads. Bing also has a good SEM market share , globally. It also has a lower cpc as compared to google ads. All of these factors, makes Bing ads a good extension to Google ads. So, we would definitely agree that bing ads are worth it.

Bing is believed to be 70% cheaper than google ads. The average CPC on Bing, across all industries is $1.54

Simple. Get in touch.

To get started, email us at


call us on 02 9134 3889. Your journey in creating optimised Bing ads starts here.

Client Testimonials

– Rob Lynch, Couriers & Freight

“The Metric Labs team have been professional and responsive. 

We’ve seen increased lead generation, and we can see where our leads are coming from.”





— Martin Lazarevic, National Crime Check

“I have worked with Vincent from Metric Labs for over 5 years now. 

Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia. 

The team at Metric Labs is also diligent, responsive and really pleasant to work with

— Lauren Earl, Manning Cartell.

“It comes down to integrity and the ability to deliver that would define Katie, Hum, and the Metric Labs team. 

In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space. 

If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”

— Stephanie Lay, Good Capital Group

“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with. 

They have helped us to grow our leads by a significant amount and were always in contact about campaign activities. 

The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”

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