Bing Ads Agency

Get additional reach in search engine marketing with Bing Advertising. Partner with a clever Bing Ads agency.


A clever Bing Ads agency

Metric Labs has been creating Bing ads for quite some time now. Our Bings Ads campaigns have driven revenue and results. We understand the nuances of this Microsoft-owned advertising platform whose traits are unique from Google. Though Bing Ads might be viewed as the underdogs of SEM marketing, it can be exploited for its niche reach and other idiosyncrasies. We have worked with a diverse set of clients, all with unique business needs and requirements. Bing Ads have rendered many of our client’s ROI-driven initiatives successful. 

Give us a yell if you want a Bing Advertising alliance with us. While you are at it, you might also love to walk through some of our other digital services.

Unlocking the potential of Bing advertising

Bing, owned by Microsoft, is the second most popular search engine after Google. Even though it doesn’t rank as high in popularity, Bing has its own segregated audience and users. Bing has three search engines—Bing, Yahoo, and AOL—so when you advertise on one platform, your ad is visible on all three. This opens up the possibility of your ads being shown to Bing, Yahoo and AOL owned and operated sites. If you think Google is where all the action happens, you might just be surprised at the benefits of Bing Advertising.

Here are some benefits of Bing Ads: 

Bing has a niche user bracket comprised of a high number of searchers—70% of whom are older than 35 years. The overall cost and cost per click in Bing is far less in comparison to Google Advertising. Bing Ads isn’t just about extended reach, but flaunts an older and higher-income audience demographic, less competition, lower CPC, and potentially better ROI. You’d be missing out on a chunk of the SEM share if you are not advertising on Bing where advertising is cheaper and revenue-auguring.

Bing advertising agency services we offer

Bing as an advertising platform is similar to Adwords but has its own quirks. While importing an Adwords account to Bing, not all attributes are supported. Bing ads needs its own audience targeting, automated rules, demographics, and extensions defined—all of which needs to be different from those in Google Adwords. 

Metric Labs offers the following services as a Bing marketing agency: 

Our bespoke Bing Ads plan of action and strategies

Client immersion workshop

For every new client, we conduct a client immersion workshop to understand a brand’s unique selling points and marketing objectives. Your KPIs, advertising restrictions, and company policies will be transitioned to our client marketing knowledge bank. This is the starting point.

Competitor research

Although competition in Microsoft Advertising is not as tough as in Google, we will carry out an assessment of your competition here. A better understanding of your competition is a must to give you an edge. Internal marketing funnel study or market share research, we will do it all.

Account structure strategy

Whether it’s an imported account from Adwords or a brand new one, we will help you structure your Bing account. This ensures a solid foundation prior to creating, maturing, and optimising a successful Bing campaign. Brand and generic keyword strategy, audience/location targeting, keyword grouping, keyword match types, CPA, and bidding—all be aligned to the information derived from the client immersion workshop.

Bid management

All Bing campaigns will be be optimised on an ongoing basis with our PPC management tools. Metric Labs loves to mix automation and human insight to get the maximum output through optimisation. Tools like Optmyzr and Bing Scripts ensure smooth bid management which we use as a part of our Bing PPC strategy.

Ad copy strategy

Similar to Google Adwords, Bing Ads have character restrictions and best practices. Within these restrictions, crafting the perfect Bing ad copy is an engaging challenge we are adept at.


Metric Labs loves to test and tweak campaigns to perfection. You can expect us to test everything ranging from bid strategy to ad copy to landing pages until we reach a level of satisfaction. We define test hypothesis and test parameters, and scale them through technology to optimal heights.

To get in-depth intel on the comprehensive POA for Bing Ads, reach out to us for a partnership.

An agency that cares

Metric Labs is not just another agency. We take care of our clients and partners throughout the entire duration of our alliance. We build relationships on the basis of trust and transparent communication. A client’s business pain points are our focus and we build holistic strategies to alleviate them all. You can expect to be heard, listened to, and understood in our agency. We are a bunch of dedicated digital marketing nerds who are constantly motivated and data-oriented. Our tech, tools, insights, and resources are all at our clients’ disposal. 

Drop us a line to get started on Bing Ads and explore the untapped potential of Microsoft Advertising.

Client testimonials


“The Metric Labs team have been professional and responsive.

We’ve seen increased lead generation, and we can see where our leads are coming from.”

Rob Lynch

Couriers & Freight


“I have worked with Vincent from Metric Labs for over 5 years now.

Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.

The team at Metric Labs is also diligent, responsive and really pleasant to work with"

Martin Lazarevic

National Crime Check


“It comes down to integrity and the ability to deliver that would define the Metric Labs team.

In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.

If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”

Lauren Earl

Manning Cartell


“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.

They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.

The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”

Stephanie Lay

Good Capital Group

Frequently asked questions

How does Bing Ads work?

Similar to Google Ads, Bing Ads rely on keywords, are auction based, and is very pay per click aligned. You pay every time a visitor clicks on your ad.

Does Bing Advertising work?

Microsoft’s Bing advertising platform has a higher-income, older, and blue collar audience—all of who can be reached outside of Google Ads. Bing also has a good SEM global market share. It also has a lower CPC as compared to Google Ads. All of these factors makes Bing Ads a good extension to Google Ads.


So, we would definitely agree that Bing Ads are worth it!

How much does it cost to advertise on Bing?

Bing is believed to be 70% cheaper than Google Ads. The average CPC on Bing across all industries is $1.54

How to get started with Bing ads?

Simple—get in touch!


Email us at hello@metriclabs.com.au or call 02 9134 3889 to get started. Your journey in towards optimised Bing ads starts here.


Social Media Marketing Awards 2019

Best Use of a Chatbot in Social Media Finalist

AMI Awards 2019

Small Budget Marketing Finalist

AC&E Awards 2019

Best Campaign using New Technology Finalist

SEMrush Search Awards 2019

Best B2B Campaign Finalist



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