Services

B2B marketing company

Increase traffic, leads, and sales with an experienced Sydney-based B2B marketing agency.

Sydney's B2B marketing experts

At Metric Labs, we have helped a wide range of B2B companies with developing and managing marketing campaigns that deliver high-quality leads and revenue. We are industry agnostic and have experience across a majority of industries—whether you’re in the IT industry, financial services, software, environmental services, or even a government agency, we can certainly help you achieve your marketing goals.

We have a team of experienced B2B marketers who have proven track records of delivering results. Our approach is data-led and we spend a significant amount of time immersing ourselves in our clients’ businesses to understand every nuance of the their processes. Armed with this intel we go away and formulate B2B marketing strategies that are ROI-focused and tailored to your needs.

B2B marketing services

From experience, we know B2B customers follow a complex buying process and in most cases have longer sales cycles than their B2C counterparts. Coupled with a plethora of marketing platforms and exorbitant media costs, this makes finding and reaching high-intent B2B clients all the more difficult. Only a data-driven B2B strategy can cut through the clutter and deliver exceptional results for B2B business marketers. Leveraging our deep expertise in B2B customer acquisition, we work to achieve an optimal channel mix that uncovers valuable data insights, allowing us to tap into high-value and in-market B2B target audiences.

Success in B2B marketing begins with understanding your customers and industry. Prior to any client engagement, we perform extensive research to better understand your industry, competitive landscape, and—most importantly—your customer’s personas.

Here are some of the services we deliver for our B2B clients:

B2B SEO services

As an experienced B2B marketing agency we understand the value of SEO both from a technical and content marketing perspective. We offer you guidance on SEO best practice starting with an enterprise SEO audit which delivers insights into areas of opportunity within your website and provides guidance on implementation.

The SEO zudit addresses the following key areas:

Crawling audit
Indexing & technical audit
Product, user persona & keyword audit
Content audit
Performance audit
External link audit
Implementation strategy

B2B content marketing

We all know content is king and this is especially true when devising a B2B marketing strategy. Having an extensive B2B content marketing strategy that ties into SEO can provide exceptional results for any company in the B2B space. Effective content marketing is all about research, execution, and consistency. Producing content assets like white papers, thought leadership, and consistent blogging will amplify your brand—making you a trusted influencer within your industry. Leveraging long-form content and combining the aforementioned SEO marketing strategies is another great way to improve organic visibility and increase lead generation.

Some of the strategies we employ for effective content marketing include:

Defining personas, content objectives and KPIs
Performing extensive keyword research
Extensive topical search with a focus on uncovering common customer queries
Content gap analysis layered with competitor research
Content calendar development
Content writing, optimising and testing
Continued content optimisation

B2B social media marketing

For effective lead generation, a successful B2B marketing strategy needs to cover social media. LinkedIn is the preferred social media marketing platforms for B2B. Depending on your products and services, Facebook can also play a role in the B2B marketing funnel, especially for remarketing acting as an additional touchpoint to increase the likelihood of a customer converting.

For effective LinkedIn lead generation, we use the following methodology:

Extensive personal profiling
Building granular audiences using the personas as a guide
Leverage existing customer audiences from email marketing
Using a combination of campaign types
Smart creative audience matching
Audience and bid optimisation

Other B2B strategies

Beyond the common B2B digital marketing strategies mentioned above and the likes of email marketing, our team can also advise on digital marketing strategies that are not familiar to novice business marketers. Some of the less common inbound marketing strategies we see crop up in B2B markets include:

B2B marketing is complex and difficult. Partner with an agency that has demonstrated success in inbound marketing for B2B. Partner with Metric Labs and accelerate your business growth.

An agency that cares

Metric Labs is a diverse team of data-led B2B marketing experts. We take our data seriously but more importantly, we care for our clients and work hard to deliver what we promise. Our team has a plethora of experience helping B2B clients navigate digital marking.

Our aim is to be an extension of our clients’ marketing teams and help you understand the B2B marketing landscape whilst delivering exceptional results. Team up with an agency that cares. Get in touch today!

Related services

Client testimonials

“The Metric Labs team have been professional and responsive.

We’ve seen increased lead generation, and we can see where our leads are coming from.”

Rob Lynch

Couriers & Freight

“I have worked with Vincent from Metric Labs for over 5 years now.

Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.

The team at Metric Labs is also diligent, responsive and really pleasant to work with"

Martin Lazarevic

National Crime Check

“It comes down to integrity and the ability to deliver that would define the Metric Labs team.

In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.

If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”

Lauren Earl

Manning Cartell

“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.

They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.

The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”

Stephanie Lay

Good Capital Group

Frequently asked questions

What is B2B marketing?

B2B stands for Business-to-Business. B2B marketing is the marketing of products or services to other organisations, rather than individual consumers. The process of marketing to businesses is quite different to consumers as most business have multiple decision makers who perform extensive analysis before making a buying decision. This typically results in longer sales cycles and the need to supply loads of information before a decision can be made.

Do B2B companies need digital marketing?

The simple answer is yes! B2B companies need digital marketing to drive quality leads to their sales pipeline. With the prevalence of the internet, most B2B buyers start their research journeys by searching online. It’s important for a B2B business to have sufficient online visibility so they can be seen by these prospective buyers.

How much do B2B companies spend on marketing?

The marketing spend depends on the client and the industry. If you are a B2B client in a small-targeted niche, your budgets will differ from those companies in large niches. For example, a nanotechnology company may not need to spend as much on marketing as an office furniture business.

We research your industry to understand competitiveness and scale, and provide guidance on marketing spend that will have a positive impact on your business.

How can I start doing B2B marketing?

Simple—get in touch!

Email us at hello@metriclabs.com.au or call us on 02 9134 3889 to get started. Your journey in creating data-driven strategies starts here.