Luci

Google Analytics 4 Segments: A Beginner’s Guide
Dec 13 2024 | by Luci

Google Analytics 4 (GA4) has revolutionised the way businesses interpret user data, and if you’re not using segments yet, you’re leaving invaluable insights on the table. Segments are not...
How to Find Broken Links with Google Analytics 4
Dec 4 2024 | by Luci

Identifying broken links on your website is crucial for maintaining a positive user experience and optimising SEO performance. While Google Analytics 4 (GA4) doesn’t directly highlight broken links, it...
How to Link Google Ads to Google Analytics 4
Nov 15 2024 | by Luci

For digital marketers, Google Analytics 4 (GA4) and Google Ads are essential tools. While each is powerful alone, linking GA4 with Google Ads unlocks a new level of insight...
New Google Ads Policy: Access to Historical Data Now Capped at 11 Years
Nov 14 2024 | by Luci

Google Ads has implemented its new data retention policy, effective as of November 13, 2024. Under this policy, access to historical data is now limited to the past 11...
Understanding Your Google Analytics Data 2024
Sep 18 2024 | by Luci

Google Analytics is one of the most comprehensive tools for measuring website performance and user behaviour. However, for many businesses, the immense data can seem overwhelming. The key to...
Top 10 Causes of Data Misinterpretation in Data Visualisation
Aug 5 2024 | by Luci

Data misinterpretation is a common issue that can lead to poor decision-making and flawed strategies. While data analysis aims to provide clarity and insights, several factors can distort the...
Load more