What are ETL and ELT, and how do they differ?
Apr 12 2024 | by Luci

In the world of data integration and management, two terms frequently emerge: ETL and ELT. While they share similar goals, they differ significantly in their approach and execution. In...

Attention: Google UA Historical Data Faces July 2024 Deadline
Feb 14 2024 | by Luci

In the ever-changing field of digital analytics, staying current with cutting-edge tools is critical for businesses devoted to making informed decisions. If you’ve been using Google Analytics for a...

Navigating the Transition to GA4: A Guide for Shopify Vendors
Jan 18 2024 | by Luci

Keeping up with emerging tools and technology is essential for Shopify merchants looking to stay competitive. A crucial update to consider is the switch to Google Analytics 4 (GA4)....

A Step-by-Step Guide to Basic Shopify GA4 Implementation
Jan 18 2024 | by Luci

Moving to Google Analytics 4 is more than just a technical upgrade; it’s a strategic decision for Shopify merchants trying to thrive in the ever-changing e-commerce sector. By following...

Mastering Google Analytics 4 Setup: Check List + 10 Best Practices for 2023
Sep 26 2023 | by Luci

In the fast-paced world of digital marketing and online business, data is king. Understanding how your audience interacts with your website or app is crucial for making informed decisions...

A quick guide to GA4 for marketing agencies
Jun 23 2023 | by Luci

If you haven’t already heard or if it slipped your mind, here’s a reminder about an industry-changing event. Starting from July 2023, Google will be transitioning all Universal Analytics...

Reminder: Google UA Historical Data to be Deleted in July 2024