Lakshmi

Sky - Photograph
Attribution Modelling in Google Adwords
Feb 26 2021 | by Lakshmi

Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...

Google Ad Customisers
Nov 6 2020 | by Lakshmi

Google Ads can be tricky sometimes, almost like Alice’s fall down the rabbit hole. Imagine having to manually custom create ads for thousands of inventory products, or promote product...

Window - Photography
Content SEO Made Easy Through Surfer SEO
Aug 24 2020 | by Lakshmi

Google has a funny way of making websites vie for the top spots on organic SERP listings. Every so often, Google releases core updates, citing the latest criteria for...

PPC Management Made Smarter with Optmyzr pt 2
Jun 25 2020 | by Lakshmi

In our recent blog post, we penned our thoughts on Optmyzr, from a PPC point of view, and talked about our favourite features that we regularly use, like the...

PPC Management made smarter with Optmyzr
May 7 2020 | by Lakshmi

    A major part of our work at Metric Labs revolves around the world of PPC (Pay Per Click) advertising, which is as dynamic as it is fascinating....