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Lakshmi

Adieu Expanded Text Ads
Oct 19 2021 | by Lakshmi

Google has finally revealed that our beloved Expanded Text Ads (ETAs) that we’ve become so accustomed to are leaving by June 2022. Instead, Google has announced that the Responsive...

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Analysing Attribution In Google AdWords
May 14 2021 | by Lakshmi

In our last blog on Attribution in Google AdWords, we discussed the nitty gritties of how attribution modelling is defined in AdWords, the different types of attribution models, and...

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Attribution Modelling in Google Adwords
Feb 26 2021 | by Lakshmi

Quite often, our PPC clients ask us about attribution modelling. Of course, it’s only natural to be curious when you see conversions for your accounts coming as fractional or...

Google Ad Customisers
Nov 6 2020 | by Lakshmi

Google Ads can be tricky sometimes, almost like Alice’s fall down the rabbit hole. Imagine having to manually custom create ads for thousands of inventory products, or promote product...

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Content SEO Made Easy Through Surfer SEO
Aug 24 2020 | by Lakshmi

Google has a funny way of making websites vie for the top spots on organic SERP listings. Every so often, Google releases core updates, citing the latest criteria for...

PPC Management Made Smarter with Optmyzr pt 2
Jun 25 2020 | by Lakshmi

In our recent blog post, we penned our thoughts on Optmyzr, from a PPC point of view, and talked about our favourite features that we regularly use, like the...