Katie

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The AZWAP Journey So Far
Apr 15 2020 | by Katie

Despite recently working from home, the Metric Labs team is still determined to minimise our waste. We’ve called it ‘Going AZWAP’, or ‘as zero waste as possible’.  We posted...

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Campaign Organisation on Social
Feb 19 2020 | by Katie

Campaign organisation and set up on digital is an undeniably dry topic. It’s one of those things which, if done well, goes relatively unnoticed, yet when done poorly alarm...

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Can a digital agency be creative?
Nov 6 2019 | by Katie

Everyone at Metric Labs prides themselves on testing. We tinker day in and day out on our clients’ accounts with the aim of making their ad spend as cost...

LinkedIn campaign set up guide for beginners
May 15 2019 | by Katie

Before we get started, we’ve got a handy checklist to help you go through every detail needed for your LinkedIn Campaign before it goes live. Head over to our Messenger to...

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Audience fatigue? Try excluding…
Mar 13 2019 | by Katie

We love the challenge of audience targeting. Each client brings a unique brief and market segment that often requires creative thinking when it comes to efficiently reaching your target...

The benefits of using influencer content for paid social
Feb 5 2019 | by Katie

There’s a lot of talk about ‘influencers’ and what their value is (not to mention what they actually do day-to-day). Whether it’s A-listers spruiking diet tea to Mummy bloggers advertising kids’...