Hum

Multiple account dashboards in Google Data Studio
Dec 5 2019 | by Hum

As automated marketing grows, it’s important to know where a human touch is needed. The humans at Metric Labs are still very involved in campaign strategy and management for...

Uncovering a mystery with Google Search Console
Sep 24 2019 | by Hum

Google Search Console is a free tool offered by Google that helps you understand how your website is performing in Google’s organic search results. Search Console can tell you...

Reporting on custom Facebook conversions in Google Data Studio
Aug 28 2019 | by Hum

This blog is for those of us who need to build reports that visualise data, and have Facebook conversion campaigns with custom conversions set up in the pixel. If...

AB Testing in Google Optimize
AB Testing in Google Optimize
Jun 11 2019 | by Hum

There are a lot of very powerful, very expensive CRO solutions out there. But if all you want to do is move a button, test a new colour, or...

Campaign Budget Optimisation on Facebook
May 21 2019 | by Hum

If you run Facebook campaigns, you might have heard about Campaign Budget Optimisation (CBO). For the past few years, daily budgets have been set at the ad set level...

Building useful reports
Jan 22 2019 | by Hum

De-mystifying data visualisation Ad people love to say the words “data visualisation.” It sounds very high tech, and very Big Data. But, let us blow your minds for a...