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The future is now thanks to the sunsetting of Universal Analytics. As of July 1st 2023, Universal Analytics accounts (the now old version of Google Analytics) will start to...
If you’ve spent time looking into Google Tag Manager and Google Analytics, you’ve likely come across the term Data Layer. And maybe at some point, you’ve probably then thought...
After a 3 year hiatus, MeasureCamp Sydney was back on last weekend. Generously hosted by Google, MeasureCamp Sydney is our local version of the worldwide Digital Analytics conference and...
What is CAPI? CAPI is short for Conversion API and is the latest method for tracking conversions with Facebook. The Conversions API is used for tracking users, events and...
One of the more useful features of Google Analytics 4 is the new Debug View, which allows you to see all the information and events you’re sending to the...
Perhaps the biggest difference between Google’s Universal Analytics (UA) and the new Google Analytics 4 (GA4) is the shift from a Page View based model to an Event based...
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