AI Virtual Assistants

Utilise an AI Virtual Assistant on your website. Team up with a clever Online Lead Generation Agency in Sydney.


A clever AI Virtual Assistant agency

An AI virtual assistant is speech recognition software that understands simple language voice commands and completes those single-step tasks for a user. Many of the tasks performed by digital assistants were historically performed by humans – a secretary or personal assistant. Examples include looking up a phone number, reading out text or email messages, taking dictation, checking a diary or calendar for upcoming meetings, and issuing alerts about appointments.

The technologies that power virtual assistants require massive amounts of data. As users interact with virtual assistants, AI programming employs algorithms to learn from the data to better understand commands and predict user needs.

Examples of virtual assistants

The best-known examples of virtual assistants are those produced by the four tech giants – Amazon Alexa, Google Assistant, Apple Siri, and Microsoft Cortana. A lesser-known alternative is Braina (Brain Artificial), designed for Windows PC and developed by small private company Brainasoft, based in Ahmedabad, Gujarat, India, with three employees.

How do they work?

From the viewpoint of users, all digital assistants operate the same way. Users activate the software, speak into their internet-connected computer or mobile device, and issue a command. The software is usually cloud-based with a light interface on user devices.

For example, to use Google Home, users can wake up the assistant by tapping a screen button or calling out ‘Hello Google.’ A signal appears on the device to indicate it is ready to receive commands. The user speaks a simple language request like ‘what is the time?’, ‘who is George Clooney?’, or ‘play my favourite music.’ The device responds accordingly.

Virtual assistants on dedicated smart devices

Amazon and Google have loaded their virtual assistants into dedicated internet-connected, smart devices that sit on a table at home or at the office. The Google device is known as Google Home with Google Assistant loaded into it. The Amazon device is known by the same name as the software, Amazon Alexa.

The Future

Virtual assistants are becoming more sophisticated with greater capabilities, adding more value to users. They will become increasingly integrated with advanced data analytics to process massive amounts of data from a variety of sources to learn about, and better respond to, users.

As voice recognition technology and software improves, virtual assistants will be more deeply integrated into workflows. In the future, digital assistants will have advanced cognitive computing technologies. They will understand and complete multistep tasks requests and perform more complex assignments, such as making a plane reservation and interacting by voice with customers.

An agency that understands

We are a team of marketers from different backgrounds. We can be easily christened as the UN of digital agencies. All of us have our origins tied back to different countries and ethnicity. We are a unique team, and so are our skill sets. But together, we are a powerhouse of data driven marketers, who are devoted to the science of digital marketing. A team that packs so much punch and diversity is also, no doubt, understanding towards its clients.

Expect to be heard, understood and supported if you partner with us. We will listen to you patiently and work together to alleviate all your business pain points. Impeccable business acumen, data driven and proven strategies, reports that communicate transparency, are our forte.

Give us a yell if you want to partner up with a smart AI Chatbot Agency. Get in touch soon to use our AI Chatbot and digital agency services!

Client testimonials


“The Metric Labs team have been professional and responsive.

We’ve seen increased lead generation, and we can see where our leads are coming from.”

Rob Lynch

Couriers & Freight


“I have worked with Vincent from Metric Labs for over 5 years now.

Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.

The team at Metric Labs is also diligent, responsive and really pleasant to work with"

Martin Lazarevic

National Crime Check


“It comes down to integrity and the ability to deliver that would define the Metric Labs team.

In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.

If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”

Lauren Earl

Manning Cartell


“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.

They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.

The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”

Stephanie Lay

Good Capital Group

Frequently asked questions

What is an AI Virtual Assistant?

An AI Virtual Assistant is a chatbot that can understand regular human speech and perform useful actions based on those instructions. They are powered by natural language processing (NLP) and machine learning to understand the intent behind user’s speech.

How does an AI Virtual Assistant work?

An AI Virtual Assistant works by utilising NLP (Natural Language Processing) platforms, such as Google’s Dialogflow, and machine learning to analyse and identify a user’s input or question. The AI driven chatbot will then perform an action based on that input.

What is the best AI Virtual Assistant?

The best AI Virtual Assistants are Amazon’s Alexa, Apple’s Siri and Google Assistant. You can utilise Google’s Dialogflow, which uses the same technology that powers Google Assistant, to make your own AI Virtual Assistant.

How do you create an AI Virtual Assistant?

Simple—get in touch!

Email us at hello@metriclabs.com.au or call us on 02 9134 3889 to get started. Your journey to your own AI Virtual Assistant starts here.


Social Media Marketing Awards 2019

Best Use of a Chatbot in Social Media Finalist

AMI Awards 2019

Small Budget Marketing Finalist

AC&E Awards 2019

Best Campaign using New Technology Finalist

SEMrush Search Awards 2019

Best B2B Campaign Finalist



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