AI Chatbot Agency

Create chatbots driven by sophisticated AI technology by partnering with a smart chatbot company in Sydney


A clever AI Chatbot agency

Artificial intelligence (AI) chatbots are sophisticated software programs powered by artificial intelligence (AI) and natural language processing to permit humans to ‘speak’ with interactive response systems either via text or voice. If the bots are text-based, users punch text into a query box on their internet-connected computers, smartphones, or tablets. After the user enters a query or command, the chatbot responds, the user elaborates, the bot responds, and so on.

AI bots are virtual agents

AI bots are a specific form of AI virtual assistant or virtual agent. They are like voice bots, except that chatbots accept queries and commands in the form of either text or voice, whereas voice bots accept queries and commands in the form of voice only.

Chatbots have only been around for a handful of years. The first AI bots launched were Amazon Echo (aka Alexa) and Google Home. Alexa was launched in the US in 2015 and Google Home was launched the following year. Both digital assistants were rolled out in Europe one year after their US launch and then one year after that to the rest of the world.

AI chatbots used online as help assistants

You may not know it, but if you have ever browsed the web, you have almost certainly seen a chatbot. Many websites these days use chatbots as a matter of routine to welcome visitors and offer help. As soon as you land on the website home page, a bot pops up in the bottom right-hand corner. Its message might read something like this: ”Hi, I am Greg. Got any questions? I’m happy to help. Before we get started, what’s your name?”


The potential application of AI chatbots is virtually endless. They can help users search for travel accommodation, check today’s weather forecast, look for answers to health questions, call for a taxi, order flowers or order a home-delivered meal. They are increasingly being used by businesses for customer service, e-commerce, and marketing.

AI chatbots in marketing and e-commerce

Facebook Messenger is a leading example of an AI chatbot being used by marketers. Most people use it to have private conversations with family and friends, but it is also being increasingly used by marketers. According to GetVoIP, a leading research firm that serves the cloud communication industry, businesses are using a chatbot to communicate with customers to provide them with product and company information. This new tool is helping businesses grow their customer base, both online and in brick-and-mortar stores.

Retailers need to be cautious when rolling out AI bots. Many surveys have shown that the overwhelming majority of customers will not return to use a bot if they have a bad experience with it. Key concerns are transparency and privacy. Customers want to know if any information is being collected and if it can be linked to identifiable individuals. Most customers report that they regard chatbots to be invasive if they remember the prior purchases made by the customer. The best advice for businesses is to use reliable, knowledgeable, experienced developers.

An agency that cares

We are a team of marketers from different backgrounds. We can be easily christened as the UN of digital agencies. All of us have our origins tied back to different countries and ethnicity. We are a unique team, and so are our skill sets. But together, we are a powerhouse of data driven marketers, who are devoted to the science of digital marketing. A team that packs so much punch and diversity is also, no doubt, understanding towards its clients.

Expect to be heard, understood and supported if you partner with us. We will listen to you patiently and work together to alleviate all your business pain points. Impeccable business acumen, data driven and proven strategies, reports that communicate transparency, are our forte.

Give us a yell if you want to partner up with a smart AI Chatbot Agency. Get in touch soon to use our AI Chatbot and digital agency services!

Client testimonials


“The Metric Labs team have been professional and responsive.

We’ve seen increased lead generation, and we can see where our leads are coming from.”

Rob Lynch

Couriers & Freight


“I have worked with Vincent from Metric Labs for over 5 years now.

Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.

The team at Metric Labs is also diligent, responsive and really pleasant to work with"

Martin Lazarevic

National Crime Check


“It comes down to integrity and the ability to deliver that would define the Metric Labs team.

In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.

If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”

Lauren Earl

Manning Cartell


“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.

They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.

The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”

Stephanie Lay

Good Capital Group

Frequently asked questions

What is an AI Chatbot?

An AI Chatbot is a chatbot that can understand regular human speech and respond to them. They are powered by natural language processing (NLP) and machine learning to understand the intent behind user’s speech.

How does an AI Chatbot work?

An AI Chatbot works by utilising NLP (Natural Language Processing) platforms, such as Google’s Dialogflow, and machine learning to analyse and identify a user’s input or question. The AI driven chatbot will then match the question with a pre-written answer.

What is the best AI Chatbot?

There are many AI chatbot platforms available, such as Google’s Dialogflow, IBM’s Watson or Rasa. Google’s Dialogflow, which uses the same technology as Google Assistant, has many already existing integrations and support that make it quick and easy to deliver complex AI chatbot solutions.

How do you create an AI Chatbot?

Simple—get in touch.

Email us at hello@metriclabs.com.au or call us on 02 9134 3889 to get started. 

Get in touch


    Social Media Marketing Awards 2019

    Best Use of a Chatbot in Social Media Finalist

    AMI Awards 2019

    Small Budget Marketing Finalist

    AC&E Awards 2019

    Best Campaign using New Technology Finalist

    SEMrush Search Awards 2019

    Best B2B Campaign Finalist



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