Adwords Agency

Stay competitive and beat the competition by partnering with a smarter Google Adwords company in Sydney


A clever Adwords agency

As a Google Adwords agency, we help companies in Sydney, Melbourne and Brisbane set up campaigns that maximise ROI and deliver exceptional results. Adwords allows you to bid for keywords that are most relevant to your business. With the intent-driven nature of a great Google Adwords campaign, your ads will show at the top of search results page when your customers are ready to buy.

We use a combination of statistics, maths and exceptional business acumen to optimise your Google Ads campaigns and ensure you are getting the most return on your advertising spend. 

Choose a smart Google Ads agency and see a lift in your bottom line.

Google Ads reports we love

Here are some metrics and reports that we find helpful, but aren’t commonly known:

Auction insights

The auction reports are one of our favourite. The reports are great at shining a light on how your competitors are bidding at any given time. Assuming you have isolated your high performing keywords to specific campaigns then the auction insights reports come in handy in helping you understand how your competitors are performing. You can spot new competitors, monitor who is raising bids, and get a better gauge on how to manage your budget.

Conversion action segmentation

The conversion action segmentation allows you to breakdown the conversion types so you understand how well your campaigns are performing. When assessing conversions, it’s best to know that the conversions you get have value to your business. The conversion action segmentation allows you to see exactly what type of conversions you have acquired.

Paid & organic reports

The paid & organic report is great when optimising for both organic and paid. One strategy we use with these reports is to look at Google Ads keywords that are served alongside an organic listing where you rank number one. If we find that the keyword doesn’t have any other bidders from PPC then we pause it. This allows for the traffic to flow organically, saving money for our client.

Bespoke Adwords strategies we’ve developed

Data-led Google Ads experts

If you are looking to get online fast and see results immediately, then Google Adwords is the platform for you. But this is only a small part of the equation⁠—to see exceptional results you need to partner with certified Google Ads experts who understand their craft.

Our team of clever Google Ads managers come from a variety of backgrounds including mathematics, software engineering, marketing, finance and more, all of whom are dedicated to delivering the best Google Ads results for you.

We are a certified Google Ads partner, which means we have exceeded Google’s requirements to become a trusted Google Ads agency. We have worked with hundreds, if not thousands, of Google Ads accounts and helped our clients significantly grow their businesses.

If Google trusts us enough to make us a partner, then so should you.

An agency that cares

We care for our clients. Imagine working with a Google Adwords agency that cares for your business just as much as you do. At Metric Labs, we understand that our success as a PPC agency is based on the success of our clients. We take time to understand our client’s businesses and work extensively to make sure that we deliver PPC results that are exceptional.

We have worked with clients from multiple industries, be it heavy machinery, fashion, I.T, retail etc. We understand digital marketing and are experts at it.

Client testimonials


"The Metric Labs team have been professional and responsive.

We’ve seen increased lead generation, and we can see where our leads are coming from."

Rob Lynch

Couriers & Freight


“I have worked with Vincent from Metric Labs for over 5 years now.

Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia.

The team at Metric Labs is also diligent, responsive and really pleasant to work with"

Martin Lazarevic

National Crime Check


“It comes down to integrity and the ability to deliver that would define the Metric Labs team.

In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space.

If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”

Lauren Earl

Manning Cartell


“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with.

They have helped us to grow our leads by a significant amount and were always in contact about campaign activities.

The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”

Stephanie Lay

Good Capital Group

Frequently asked questions

What is Google Adwords?

Google Adwords is Google’s auction-based advertising system in which advertisers bid on certain phrases and compete to appear on Google’s search engine results page. Google Adwords is sometimes referred to as Google Ads, Adwords, or PPC advertising.

How much does Google Ads cost?
There are quite a number of factors that can affect the cost of bids in Google Adwords. The most important factor is the competitiveness of a keyword. Similar to an auction, if many bidders are bidding on a specific keyword then you will find the bids of that keyword will be high.
What is a good Google Ads budget to start with?

The beauty of Google Adwords is that there is no minimum fee to start advertising. You can start with as low as $10 or as high as $1m. If you have never done Adwords in the past, we recommend starting with at least $500 a month as this will allow you to get sufficient learning in order to make better decisions in the future.

How do I get started with Google Adwords?

Getting started is simple. Just email us hello@metriclabs.com.au or call us on 02 9134 3889


Social Media Marketing Awards 2019

Best Use of a Chatbot in Social Media Finalist

AMI Awards 2019

Small Budget Marketing Finalist

AC&E Awards 2019

Best Campaign using New Technology Finalist

SEMrush Search Awards 2019

Best B2B Campaign Finalist



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Reminder: Google UA Historical Data to be Deleted in July 2024