Adwords Management Agency

Stay competitive and beat the competition by partnering with a smarter Google Adwords company in Sydney

A Clever Adwords agency

As a Google Adwords agency, we help companies in Sydney, Melbourne and Brisbane set up campaigns that maximise ROI and deliver exceptional results. Adwords allows you to bid for keywords that are most relevant to your business. With the intent-driven nature of a great Google Adwords campaign, your ads will show at the top of search results page when your customers are ready to buy.

We use a combination of statistics, maths and exceptional business acumen to optimise your Google Ads campaigns and ensure you are getting the most return on your advertising spend. 

Choose a smart Google Ads agency and see a lift in your bottom line.

Google Ads Reports we love

Here are some metrics and reports that we find helpful, but aren’t commonly known:

Auction insights

  • The auction reports are one of our favorite. The reports are great at shining a light at how your competitors are bidding at any given time. Assuming you have isolated your high performing keywords to specific campaigns then the auction insights reports come in handy in helping you understand how your competitors are performing. You can spot new competitors, monitor who is raising bids as well us get a better gauge on how to manage your budget.

Conversion action segmentation

  • The conversion action segmentation allows you to breakdown the conversion types so you understand how well your campaigns are performing. When assessing conversions it’s best to know that the conversions you are getting have value to your business. The conversion action segmentation allows you to see exactly what type of conversions you have acquired.

Paid vs Organic reports

  • The paid vs organic report is great when optimising for both organic and paid. One strategy we use with these reports is to look at google ads keywords that are served alongside an organic listing where you rank number 1. If we find that the keyword doesn’t have any other bidder from PPC then we pause it allowing for the traffic to flow organically in turn saving money for our client.

Bespoke Adwords Strategies we’ve developed

  • Used a combination of macro and micro conversion values in Target CPA bidding to improve CPLs for a B2B lead gen client
  • Built a script to help auto exclude negative placements in display ads based on TLDs
  • Used location customisers and weather scripts to help improve a client’s lead volume and conversion rates
  • Used organic vs paid reports to help improve a client’s budget efficiencies

Data led Google Ads experts

If you are looking to get online fast and see results immediately, then Google Adwords is the platform for you. But this is only a small part of the equation: to see exceptional results you need to partner with certified Google Ads experts that understands their craft.

Our team of clever Google Ads managers come from a variety of backgrounds including mathematics, software engineering, marketing, finance and more, all of whom are dedicated to delivering the best Google Ads results for you.

We are a certified Google Ads partner, which means we have exceeded Google’s requirements to become a trusted Google Ads agency. We have worked with hundreds, if not thousands, of Google Ads accounts and helped our clients grow their businesses significantly.

If Google trusts us enough to make us a partner, then so should you.

An Agency that cares

We care for our clients. Imagine working with a Google Adwords agency that cares for your business just as much as you do. At Metric Labs, we understand that our success as a PPC agency is based on the success of our clients. We take time to understand our client’s businesses and work extensively to make sure that we deliver PPC results that are exceptional.

We have worked with clients from multiple industries, be it heavy machinery, fashion, I.T, retail etc. We understand digital marketing and are experts at it.

Our Adwords Onboarding Process


  • Client immersion workshop

  • Custom Adwords Strategy development 

  • Google ads conversion tracking implementation

  • Strategy review with the client + approvals


  • Adwords Campaign builds & deployment

  • Optymyzr set up and optimisation workflow set up 
  • Ongoing campaign optimisation and reporting

  • Ongoing Tracking monitoring and adjustments

Client Testimonials

– Rob Lynch, Couriers & Freight

“The Metric Labs team have been professional and responsive. 

We’ve seen increased lead generation, and we can see where our leads are coming from.”





— Martin Lazarevic, National Crime Check

“I have worked with Vincent from Metric Labs for over 5 years now. 

Over the years we have seen our organic visibility and revenue grow by over 170% with our paid search growing over 600% making us the leading police check vendor in Australia. 

The team at Metric Labs is also diligent, responsive and really pleasant to work with

— Lauren Earl, Manning Cartell.

“It comes down to integrity and the ability to deliver that would define Katie, Hum, and the Metric Labs team. 

In this forever evolving digital landscape, Metric Labs is always coming up with clever ways to stay ahead of the curve and get cut-through in this saturated space. 

If you are in need of an amazing digital agency, you really don’t need to look any further than Metric Labs.”

— Stephanie Lay, Good Capital Group

“We have worked with Metric Labs on building our digital marketing presence. We’ve found the team extremely knowledgeable and easy to work with. 

They have helped us to grow our leads by a significant amount and were always in contact about campaign activities. 

The team also provided us with invaluable reporting and insight into our campaigns, which allowed us to regularly iterate and improve to consistently meet our objectives.”

Frequently asked questions

Google Adwords is Google’s auction based advertising system in which advertisers bid on certain phrases and compete to appear on Google’s search engine results page. Google Adwords is sometimes referred to as Google Ads, Adwords or PPC advertising.

There are quite a number of factors that can affect the cost of bids in Google Adwords. The most important factor is the competitiveness of a keyword. Similar to an auction, if many bidders are bidding on a specific keyword then you will find the bids of that keyword will be high. 

The beauty of Google Adwords is that there is no minimum fee to start advertising. You can start with as low as $10 or as high as $1m. If you have never done Adwords in the past, we recommend starting with at least $500 a month as this will allow you to get sufficient learning in order to make better decisions in the future.

Getting started is simple. Just email us or call us on 02 9134 3889



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