So you have done your research, planned your strategy, built your marketing campaign and set your ads live, but now you wonder how your ads are shown to users and if your ads actually turn up in specific search results. That’s where Ad Preview comes to your rescue.
The Ad Preview & Diagnosis Tool in Google Ads helps you identify why your ad or ad extension may not be appearing for a specific Google search. This helps you understand the associations made by Google on your keywords, extensions, ad content and ad settings like location, device, language or audience lists that you configured for your Google Ads.
Ad Preview gives you real-time search results preview based on customizable parameters. You can see how your ads show up in search results without actually searching for your ads.
But why should you use Ad Preview instead of just searching your own keywords in Google to see your ads? Ad Preview allows you to do more than just see your ad in action:
Navigate to Tools & Settings >> Planning >> Ad Preview and Diagnosis from your Google Ads web platform.
Choose the settings you want to test and do a quick search. You might see something like this:
This is an anonymized search results page. If you sign in before you search you have the option to choose an audience segment you want to test for.