A Step-by-Step Guide to Basic Shopify GA4 Implementation

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Moving to Google Analytics 4 is more than just a technical upgrade; it’s a strategic decision for Shopify merchants trying to thrive in the ever-changing e-commerce sector. By following the step-by-step instructions and learning about the advantages and disadvantages of basic Shopify’s GA4 integration, merchants can make more informed decisions about their analytics strategy. Here’s our step-by-step guide to Basic GA4 setup. 

Step 1: Create a Google Analytics 4 Property

1.1. Visit the Google Analytics website and sign in to your Google account.

1.2. Navigate to the Admin section.

1.3. Click on “Create Property” and select “GA4.”

1.4. Fill in the required information for your new GA4 property, including the name of your store, currency, and time zone.

1.5. Click “Create” to generate your GA4 property.

Step 2: Access Your Shopify Admin

2.1. Log in to your Shopify admin dashboard.

2.2. Go to the Shopify App Store and install the Google & Youtube app for Sales Channels.


Step 3: Connect your Google Account

4.1. Once installed, go to Sales channels and then navigate to the Google & YouTube app.

4.2. Connect your Google account by clicking connect and logging in with your Google account.

4.3. Connect your Google Analytics property by selecting the property from the drop down list and then click Connect.

Step 4: Verify Installation

4.1. Go back to your Google Analytics account.

4.2. In the GA4 property, click on “Realtime” to see if data is being collected.

4.3. Perform a few test actions on your Shopify store to ensure data is reflected in the Realtime report.

Additional Considerations

Consider removing the previous version’s integration from your store, although both versions typically don’t interfere. Keep both for comparison purposes if necessary.

Looking for a more enhanced tracking plan that is tailored to the specific elements of your store? Our GA4 Shopify experts at Metric Labs can provide valuable insights and boost the effectiveness of your tracking strategy. Contact us  to enhance your Shopify GA4 tracking.

Common Google Analytics 4 Problems with Shopify

GA4 is a powerful tool that provides valuable insights, but integrating it with platforms like Shopify can sometimes be challenging. below are the top 3 problem we see our clients face.

1. Incorrect GA4 Implementation

2. Missing E Commerce Events

3. Incorrect and Missing Crucial data on Item Level

Click  here to learn more about the common problems with GA4 Shopify.


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