At Metric Labs we have a simple mantra: test everything.
Paid search is a complex playground, with a multitude of metrics and dimensions to consider and ever-shifting auction. But our thorough and scientific approach cuts out the complexity and makes decisions simple, and effective.
We develop hypotheses, define test parameters and significant levels to ensure the highest-possible accuracy of our results. We then use multiple technologies to help run tests at scale and continuously iterate until we are satisfied we have robust results.