SEO migration


After you have created a new website, it is important not to lose the organic traffic you were getting to the old one. A solid SEO migration strategy is vital.

Depending on the migration type, Metric Labs offers end to end consultation and strategy development.

We will benchmark traffic and old website settings, complete a comprehensive URL analysis across log files, sitemaps and analytics tools.

From this we then develop a custom strategy to address your redirects, GSC and all website internal features like image links, CDN settings, canonical tags etc., to make sure your new site outperforms the old one.

We delve into:

  • Pre migration health check
  • Internal URL audit and changes
  • Google Search Console configuration
  • Redirects strategy
  • Migration performance monitoring
  • Ongoing consultation