Placement strategy

Paid SocialServices

Almost as important as who is seeing your ads is where they are appearing.

For example, our testing consistently shows ads in the right column of Facebook consistently underperform ads appearing in the Facebook feed.  

These insights allow us to allocate budget to the best performing placements, squeezing the maximum value out of each campaign.

We will help you with:

  • Device strategy
  • Facebook placement strategy
  • Instagram placement strategy
  • Audience network
  • Messenger
  • Publisher exclusion strategy