Measurement framework development

Analytics and insightServices

Data works best when it is aligned with business goals, which is what our measurement framework helps to achieve.

We layer a robust measurement framework across your customer journey, unifying all of a customer’s digital interactions and assigning a dollar value on each aspect of the user journey.

This provides a more detailed overview of your digital activities, helping to pinpoint what is working and where dollars should be spent.

We define:

  • Business goals
  • Map the customer journey
  • KPI determination
  • Identify channels and devices
  • Segment existing customers
  • Identify data sources
  • Implement tracking