Creative strategy

Paid SocialServices

While picking the right image is important in campaign success, pretty pictures alone do not guarantee success.

The key to success is mapping the right creative to the right buyer and serving them in the right place at the right time and consistently monitoring frequency to prevent banner blindness.

Metric Labs can help you optimise your creative strategy.

This includes:

  • Creative by buyer persona
  • Creative rotation strategy
  • Creative scalability strategy
  • AB testing strategy
  • Creative best practice