Ad Copy Strategy

Paid SearchServices

Character limits and other restrictions from Google means Ad Copy Creation is an art which very few have mastered.

At Metric Labs our approach to success is simple – test, test and test some more, and let the market decide.

By running multiple Ad Copy tests and looking at a huge range of metrics we can determine what will be the most successful for your strategy.

This strategy takes in:

  • Promotional copy strategy
  • Creative tailored to buyer personas
  • Ad customiser strategy
  • Ad copy scalability strategy
  • Ad copy settings
  • Frequency capping
  • Ad copy best practice