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Tropeaka
Tropeaka is a successful Shopify Plus eCommerce store providing access to powerful superfoods that help achieve a state of optimum health and wellbeing.
The brand attracts a global customer base with a major presence in Australia, US and the UK.
Challenge
To help with continued growth and improved data-led decision making, the team at Tropeaka approached Metric Labs. The main challenge for Tropeaka was to improve data quality, enhance quick decision making via data visualisation and better understand cross channel ROI between their marketing platforms. Tropeaka advertises extensively across major ad networks and it was important for them to understand how each channel contributes to the conversion journey.
Solutions
- Data accuracy audit and implementation strategy development
- Audit of all conversion events across ad networks
- Audit of cross-domain tracking
- GA tracking audit
- Migration of Enhanced eCommerce tracking from Shopify Plus to Google Tag Manager
- Data visualisation and reporting