Paid Social

The benefits of using influencer content for paid social
Feb 5 2019 | by Katie

There’s a lot of talk about ‘influencers’ and what their value is (not to mention what they actually do day-to-day). Whether it’s A-listers spruiking diet tea to Mummy bloggers advertising kids’...

Building useful reports
Jan 22 2019 | by Hum

De-mystifying data visualisation Ad people love to say the words “data visualisation.” It sounds very high tech, and very Big Data. But, let us blow your minds for a...

Rob Curran
Using alternative data sources to find your audience on Facebook
Dec 17 2018 | by Vincent

Remember earlier in the year when Facebook’s popularity and share price took a dive thanks to a little company called Cambridge Analytica and its shady dealings with Facebook users’...

Growing with messenger marketing
Oct 10 2018 | by Vincent

Messenger marketing is being touted as the next big thing in marketing. You might see a lot of fuss telling you to get on it now as it’s predicted...

When should I pause a facebook ad?
Jan 24 2018 | by Vincent

If you have run Facebook campaigns in the past, either lead gen or conversion campaigns, you may have experienced a dilemma on how to make the decision to pause...

Supercharge your Adwords Labelling game
Jan 24 2018 | by Vincent

Need to supercharge your labelling game? Here is an easy way to label campaigns, Ad groups, Keywords and Ads using Adwords Editor. To start Power up Adwords Editor and...