Blog

Don’ts when building your chatbot
Feb 5 2019 | by Joey

There’s a lot of things you can be doing to make your chatbot the best it can be but where there’s good, there’s bad. Here are our top 5...

The benefits of using influencer content for paid social
Feb 5 2019 | by Katie

There’s a lot of talk about ‘influencers’ and what their value is (not to mention what they actually do day-to-day). Whether it’s A-listers spruiking diet tea to Mummy bloggers advertising kids’...

Building useful reports
Jan 22 2019 | by Hum

De-mystifying data visualisation Ad people love to say the words “data visualisation.” It sounds very high tech, and very Big Data. But, let us blow your minds for a...

Rob Curran
Using alternative data sources to find your audience on Facebook
Dec 17 2018 | by Vincent

Remember earlier in the year when Facebook’s popularity and share price took a dive thanks to a little company called Cambridge Analytica and its shady dealings with Facebook users’...

A guide to conversation design
Dec 7 2018 | by Vincent

You might be seeing the words “conversation design” thrown around more in the future as we see AIs like Google Assistant (and Google’s creepy yet extremely effective Duplex) being...

Mitsuku the 18 year old bot
Nov 26 2018 | by Vincent

Here at Metric Labs, we can’t get enough of chatbot marketing and how bots are changing the way we engage with technology. Chatbot marketing is the newest service that...