Katie

Audience Fatigue? Try excluding...
Audience fatigue? Try excluding…
Mar 13 2019 | by Katie

We love the challenge of audience targeting. Each client brings a unique brief and market segment that often requires creative thinking when it comes to efficiently reaching your target...

The benefits of using influencer content for paid social
Feb 5 2019 | by Katie

There’s a lot of talk about ‘influencers’ and what their value is (not to mention what they actually do day-to-day). Whether it’s A-listers spruiking diet tea to Mummy bloggers advertising kids’...

Rob Curran
Using alternative data sources to find your audience on Facebook
Dec 17 2018 | by Katie

Remember earlier in the year when Facebook’s popularity and share price took a dive thanks to a little company called Cambridge Analytica and its shady dealings with Facebook users’...