Facebook tracking & measurement

Analytics and insightServices

Facebook is a vital tool for many marketers, but long gone are the days when shares, likes and comments were valuable metrics.

With Facebook becoming an increasingly vital acquisition channel it is more important now than ever to ensure you are maximising your tracking capabilities on the platform.

Metric Labs has a deep expertise in deploying end-to-end Facebook tracking for your business, from deployment of custom events, using the Facebook pixel to deep analysis of Facebook analytics.

We implement:

  • Pixel set up
  • Domain verification
  • Custom conversion creation
  • Custom event tracking
  • Facebook analytics
  • Reporting