Bid Management

Paid SearchServices

While we find large agencies are obsessed with full-bid automation we believe coupling machine learning and human intuition delivers superior results.

While we leverage data, process automation and machine learning we do not rely on full automation, we believe a hybrid of partial automation and our human intuition makes the key difference.

Our strategies employ a fine balance between robust bidding technology and human input to deliver scalable success.

These strategies cover:

  • Brand keyword strategy
  • Generic Keyword strategy
  • Negative lists
  • Audience exclusion strategy
  • Position Targets
  • Bidding tech strategy