Attribution modelling

Analytics and insightServices

The customer journey continues to get more complicated, making it increasingly difficult for marketers to assign the right revenue credits to different parts of the funnel.  

At Metric Labs, we are comfortable adopting or building new attribution models. Our team of mathematicians deliver accurate scalable models to match your business needs, helping you better understand what is working for your business.

We analyse:

  • Last click attribution
  • Multi Channel Funnels (MCF)
  • Data Driven Attribution (DDA)
  • Markov attribution models
  • Multi Touch Attribution (MTA)